Assistant Director of Outreach and Recruitment

Recruitment

• Coordinate and participate in academic program-specific recruitment efforts, including but not limited to virtual and traditional face-to-face meetings with prospective students and participation in academic program related activities and/or events.
• Monitor progress toward enrollment/retention targets and recruitment objectives, and provide regularly reporting of that progress to the respective Department Chair(s) and others as necessary and requested.
• Develop a process for a high-converting stream (lead-to-student) of inquiries.
• Track prospective student and applicant data using our Customer Relationship Nurturing (CRN vs. CRM) system extensively to track prospective student and applicant data; analyzes and reports data to Assistant Dean of Marketing on a regular basis.
• Maintain relationships with admitted students until they matriculate into the program(s).
• Track lead quality per channel, time to contact, contact rate, conversion rates (lead to student by channel), app yield and other conversion metrics so they can be constantly optimized for improved performance.

Collaboration

• Aid in the creation of all marketing tactics deployed as part of the School of Business and Academic Program Suite.
• Cultivate trusting relationships with external stakeholder groups, including but not limited to businesses, industries, non-governmental entities.
• Collaborate across the School of Business’ Academic Product Suites to ensure the entire School of Business’ academic portfolio delivers defined enrollment and retention goals.
• Collaborate with the Student Success Center, Professional Development Team, Alumni Relations Personnel and graduate student associations at the School of Business in recruiting initiatives as needed.

Admissions Review

• Review and conduct admissions interviews in collaboration with the respective Department/Academic Program Suite and other School of Business units as needed.
• Support applicants throughout the admissions process.
• Develop and implement yield initiatives for admitted students.

Event Coordination and On-Site Support

• Plan and execute recruiting events as required on and off campus.
• Lead event coordinator for all recruiting events related to assigned vertical.
• Work with marcom to designs event marketing communications content and strategy as needed.
• Plan and promote recruiting events and work with marcom on pre- and post-event lead follow-up.
• Coordinate event email broadcast calendar and distribution to target segment.
• Provide day-of event management by coordinating on-site logistics such as set-up, tear-down, catering, attendee check-in, etc.

Research and Analysis

• Reviews data points.
• Positively impact the fiscal performance of the Knauss School of Business degree and certificate programs.
• Research marketing channels for specific audiences as support for assessing the ability to reach the target audience and build a marketing promotional plan.
• Monitor, track and report on all campaign activities including cost per lead (CPL) by source, lead conversions, ROI on campaign expenditures, response rates, etc.
• Collect and report data for USD reporting and other surveys (e.g., Bloomberg Businessweek, US News World Report, and others).

Marketing and Communications

• Implement brand promise and attributes that are unique and important to the target audience for each degree program and certificate presented to the marketplace.
• Convey compelling messaging campaigns, target personas and stewarding the campaign process with all stakeholders.
• Develop a communication and marketing strategy that addresses the student life cycle and considers program priorities including: using customer data to establish cost effective contact practices; combining customer data to determine best ROI for promotional efforts per program, etc.
• Collaborate with the School of Business’ various support groups to ensure a unified brand essence for the School of Business is promoted (i.e., Marketing & Communications, Associate Dean of Strategy and Curriculum Innovation, Associate Dean of Faculty and Operations, Department chairs, Centers of Distinction, and Learning & Technology).