Assistant Director of Engagement Operations and Communications

About the role

The Assistant Director supports Wesleyan's most ambitious campaign to date, focusing on building and managing platforms, reports, and communications pipelines that connect alumni, parents, and friends to the university's mission. This role works closely with the Engagement Team and the broader Advancement community.

Responsibilities

• Serve as the primary Advancement staff expert and strategic lead on all aspects of the Salesforce Marketing Cloud platform.
• Manage the vendor relationship with consulting partners, overseeing system documentation, updates, and email data maintenance.
• Build, maintain, and review dynamic reports in the CRM to integrate with Salesforce Marketing Cloud, determining audience segmentation criteria.
• Draft, build, test, and send bulk emails in accordance with Office of Advancement needs, serving as operations lead alongside the lead event implementer or engagement initiative owner.
• Partner with the Associate Director to review and recommend updates to the communications send calendar.
• Lead platforms and initiatives, including Alumni-Elected Trustee election and Binswanger nomination surveys via Qualtrics or comparable platform.
• Determine segmentation and eligibility criteria for mailing lists, and manage the mail file generation, review, testing, and implementation.
• Build, review, and analyze email report analytics, providing counsel to the Senior Director of Engaged Philanthropy to inform data-driven marketing and communications strategies.
• Partner with the Associate Director of Engagement Operations to balance departmental resource needs, including cross-training colleagues on key platforms and testing protocols; support operational aspects of major campus weekends; lead a key aspect of building divisional-priority event registrations; and represent the Engagement Team in divisional and campus operations-focused meetings.

Requirements

• Bachelor’s degree in marketing, digital communications, public relations, journalism, or a related field and 2 years of experience in marketing or a related field, or an equivalent combination of education, training, and experience.
• Experience with Salesforce Marketing Cloud or equivalent enterprise-grade email platform build for complex, data-driven constituent journeys.
• Excellent writing skills, with experience in writing for social media or email channels using appropriate conventions and voice.
• Intermediate computer skills in Microsoft Word, Excel, PowerPoint, and databases.
• Demonstrated ability to manage multiple projects simultaneously while working with varied personalities and work styles.
• Demonstrated ability to work with minimum instruction.
• Demonstrated ability to exercise sound judgment in a deadline-driven environment with competing priorities.
• Knowledge of HTML and CSS to use within email.
• Experience with survey platforms such as Qualtrics or comparable tools.
• Experience coordinating event registrations or similar logistics processes.
• Experience training or cross-training colleagues on systems or platforms.
• Demonstrated commitment to work within a diverse environment and interact collegially with individuals of different backgrounds.

Qualifications

• Previous experience working with complex Microsoft products and databases, preferably in an academic environment.

Skills

• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite.
• Experience with email marketing platforms.
• Ability to manage multiple tasks and prioritize effectively.
• Strong analytical and problem-solving skills.

Benefits

Wesleyan University offers a comprehensive benefits package, including:

• Comprehensive group insurance plans
• Wellness programs and incentives
• Generous paid time off
• Roth and traditional 403(b) retirement plans
• Flexible work schedules
• Employee and dependent tuition programs

Pay

$52,400 - $61,300

Schedule

Hybrid position with on-campus and remote work schedules. Relocation assistance to CT is available for those who qualify.