Assistant Director of Admissions Operations and CRM Strategy (University)

Key Responsibilities

• Serve as a member of the Admissions leadership team, contributing to strategy, planning, and continuous improvement of enrollment operations
• Provide day-to-day supervision of admissions operations staff, including workload management, performance development, and team culture
• Establish and maintain a service-oriented, solutions-focused operational environment that supports institutional enrollment goals
• Lead the development and ongoing refinement of admissions processes to improve efficiency, scalability, and effectiveness
• Collaborate with Enrollment Management leadership to align operational strategy with institutional priorities
• Serve as the functional lead and primary strategist for the Admissions CRM, ensuring it is fully leveraged to support recruitment, communication, and enrollment goals
• Design, implement, and maintain CRM architecture including workflows, communication plans, event management, application processes, and automation
• Translate recruitment and enrollment strategies into scalable CRM solutions, including drip campaigns, segmentation, and lifecycle communications
• Continuously evaluate and optimize CRM usage to improve engagement, conversion, and operational efficiency
• Partner with IT and external vendors to manage system integrations, enhancements, and troubleshooting
• Ensure the accuracy, consistency, and integrity of admissions data across all systems
• Develop and maintain reports, dashboards, and queries to support real-time decision-making and long-term planning
• Analyze enrollment funnel data and provide actionable insights to Admissions leadership
• Identify trends, gaps, and opportunities within the recruitment process and recommend data-informed solutions
• Oversee data governance practices within Admissions operations
• Lead ongoing assessment of admissions workflows, identifying opportunities for automation, simplification, and improved user experience
• Manage application cycle preparation, including system updates, testing, and launch readiness
• Coordinate cross-functional efforts to streamline processes between Admissions, Financial Aid, Registrar, and Marketing
• Collaborate with institutional stakeholders to ensure seamless integration of admissions processes across the student experience

Qualifications

• Bachelor’s degree
• Experience working with a CRM in higher education admissions or enrollment management
• Demonstrated ability to manage complex systems, workflows, and data processes
• Strong analytical skills with the ability to translate data into actionable insights
• Experience training and supporting staff in the use of technology systems
• Preferred: Master’s degree
• Experience serving as a CRM lead, administrator, or “power user”
• Experience with system implementation, optimization, or major upgrades
• Familiarity with enrollment management systems such as Jenzabar, Banner, or similar platforms