Assistant Director, Marketing & Fan Experience | Athletics

The University of Notre Dame is a vibrant, mission-driven community where every employee is valued and supported. Rooted in a tradition of excellence and inspired by our Catholic character, Notre Dame is committed to fostering an environment of care that nurtures the whole person—mind, body, and spirit.

About the role

Join Notre Dame Athletics, which develops and challenges each student-athlete to pursue excellence and serve as a force for good in the world. The Assistant Director, Marketing & Fan Experience will serve as the primary fan experience and marketing contact for assigned sports, overseeing season-long promotional planning, game presentation, and campus/community outreach.

Responsibilities

• Lead all marketing, promotional, and fan experience efforts for Volleyball and Softball, creating and executing comprehensive season-long marketing and promotional plans to drive attendance and maximize fan engagement.
• Lead the coordination of grassroots marketing initiatives throughout campus and the local community to increase awareness and attendance at assigned sports.
• Collaborate with the Notre Dame Global Partnerships team to plan and execute partnership activations.
• Assist in the planning and execution of email marketing campaigns through Eloqua.
• Develop and execute game presentation elements including promotional themes, music direction, videoboard content, public address scripts, run-of-show documents, in-game entertainment, and serve as show caller at all Volleyball and Softball home games.
• Coordinate field-level game presentation activities for Notre Dame Football home games, ensuring seamless execution of live entertainment and game-day elements.
• Lead the planning and execution of traditional marketing initiatives by developing annual media strategies and managing advertising placements across radio, television, print, outdoor, and other traditional channels.
• Cultivate and administer media trade partnerships that expand the reach of Notre Dame Athletics marketing efforts.
• Provide basic graphic design support and creative asset development for marketing campaigns and videoboard content.
• Assist in supervising, mentoring, scheduling, and developing student staff while fostering a positive and professional work environment.

Requirements

• Bachelor’s degree in Marketing, Advertising, Sports Management, Communications, or a related field.
• 1–2 years of experience in a marketing or fan experience position.
• Exceptional written and verbal communication skills.
• Ability to handle multiple projects and priorities simultaneously in a fast-paced environment.

Preferred Qualifications

• Previous experience in collegiate or professional athletics.
• Previous experience serving as an in-game show caller at athletics events.

Pay

Up to $50,000