Assistant Director for Transfer Enrollment

Reporting to the Vice President for Enrollment Management and Marketing, this role provides strategic leadership for the recruitment, enrollment, and success of transfer students.

Responsibilities

• Manages key transfer partnerships and oversees the development and execution of transfer enrollment strategies that increase enrollment and yield and enhance student success outcomes.
• Maintains an active recruitment portfolio focused on transfer students, including community and technical colleges.
• Represents Winthrop at recruitment events, transfer fairs, information sessions, and yield initiatives.
• Reviews transfer applications, evaluates academic credentials, and renders admissions decisions in accordance with institutional policies.
• Provides direct counseling to prospective transfer students and families regarding admissions, financial aid, and transfer pathways.
• Monitors transfer applicant pipelines and implements outreach strategies to support application completion and yield.
• Assists in planning and executing transfer-focused events, including Transfer Tuesday programs and admitted student initiatives.
• Collaborates with marketing teams to support targeted communications and recruitment messaging.
• Develops and implements transfer enrollment strategies aligned with institutional enrollment goals.
• Analyzes transfer enrollment data, market trends, and recruitment outcomes to guide strategic decisions.
• Establishes annual transfer recruitment goals and assesses progress toward enrollment targets.
• Supports division-wide strategic enrollment planning efforts.
• Supervises the Transfer Admissions Recruiter and Transfer Enrollment Coordinator, providing leadership, coaching, and performance management.
• Ensures consistent recruitment strategies, communication plans, and workflow processes across the transfer team.
• Supports professional development and training initiatives for staff.
• Manages and strengthens partnerships with technical colleges, community colleges, and pathway programs.
• Serves as a liaison with Winthrop’s academic colleges and campus partners to ensure seamless transfer pathways.
• Supports articulation agreements and collaborative initiatives that enhance transfer enrollment growth.
• Ensures alignment between recruitment activities and institutional priorities.
• Monitors transfer enrollment trends, application data, and recruitment performance metrics.
• Provides regular reports and insights to Enrollment Management leadership.
• Partners with CRM and operations teams to enhance transfer communication strategies and data tracking.

Requirements

• Bachelor’s degree.
• One year of admissions experience.
• Valid driver’s license.
• Knowledge of higher education student admissions and recruiting best practices; marketing and recruitment strategies; secondary and postsecondary school systems; and counseling/guidance techniques.
• Effective oral and written communication skills.
• Exceptional organizational and customer service skills.
• Ability to coordinate and implement recruitment strategies for assigned territory to meet goals.
• Ability to quickly learn new policies, procedures, and information on the university and its academic programs and advise students on a wide range of topics.
• Ability to exercise sound judgment and follow established policies and procedures in making admissions decisions.
• Exceptional interpersonal skills and the ability to establish and maintain effective working relationships with faculty, staff, students, parents, and the general public.
• Sufficient technical skills to master required software.
• Ability and willingness to work flexible hours and travel as needed.

Preferred Qualifications

• Three years of relevant experience in admissions.
• Experience in public speaking and program coordination.
• Proficiency with Microsoft Office.
• Experience with SLATE customer relationship management (CRM) system.

Schedule

Position requires work outside normal business hours and up to 30% travel, including overnight.

Pay

Annual salary range: $48,374–$53,000; actual salary depends on qualifications.