Assistant Director, Communications & Operations

About the role

The Center for Undergraduate Global Engagement (UGE) seeks a dynamic, detail-oriented professional to drive our outreach, digital marketing, and data systems. Reporting to the Executive Director, this role is responsible for executing multi-channel marketing campaigns, managing data analytics and reporting systems (including Terra Dotta and Salesforce), and supporting the coordination of key events to elevate UGE’s global opportunities across the Columbia community.

Location: New York City, New York. Specialty: Marketing, Operations, Partnerships & Outreach. Closing date: Oct 17, 2026.

Responsibilities

• Lead the development and implementation of multi-channel marketing strategies to promote global programs and boost student participation.
• Drive the editorial calendar and create high-quality collateral across digital and print mediums, including newsletters, social media, web content, and digital signage.
• Act as the main point of contact for communications between program teams and the University's central marketing and communications offices; maintain alignment with established branding protocols, ensuring that all UGE marketing collateral consistently represents the official identity.
• Maintain campaign analytics, generate regular progress reports, and continuously optimize marketing efforts based on data-driven insights.
• Develop and maintain annual events calendar.
• Coordinate logistics for internal and external UGE events (e.g., study abroad fairs, info sessions, orientation workshops) in collaboration with internal teams and vendors.
• Build and execute targeted promotional campaigns to drive attendance, leveraging email, social media, and university event calendars.
• Ensure UGE events are communicated to internal and external stakeholders; serve as the central point of contact and coordinator for external