Assistant Director, Communications - Marketing and Communications

About the role

Position Summary: Assistant Director, Communications Marketing and Communications Full-Time Marketing and Communications at Southeast Missouri State University seeks a creative and efficient storyteller with strong journalistic instincts who can craft compelling content for a variety of externally and internally focused communications.

Responsibilities

• Develop compelling stories and messages that attract and grow a digital audience on communications platforms, publications, web pages, and email marketing communications
• Write and distribute media releases using industry-specific platforms and serve as liaison with media professionals to pitch and promote Southeast's stories and manage requests
• Supervise and mentor a team of full-time professional staff and student writers
• Serve as primary editor and manager for a busy communications production schedule, ensuring deadlines are met and communications are timely
• Work closely with key stakeholders within the University to develop communications that strategically target audiences, including prospective students, parents, alumni, and media
• Develop emergency communications and campus notifications and distribute through various platforms and assist in serving as media contact during crisis communications
• Build relationships with reporters and editors at local, regional, and national media outlets
• Assist in media interview preparation and drafting speaking points for members of the University team
• Monitor and analyze key metrics to improve earned media, communications, and performance
• Assist in the planning and execution of event marketing and necessary communications
• Enthusiastically collaborate with team members to achieve University goals and create effective campaigns

Requirements

• Bachelor's degree, preferably in advertising, communications, English, journalism, marketing, public relations, or related field
• Demonstrated experience writing compelling stories, including news releases and feature writing
• Solid understanding of marketing and media channels, content best practices, and AP Style
• Experience supporting crisis and issues communications, including developing timely, accurate messaging, responding to media inquiries and coordinating communications with internal and external audiences during sensitive or high-pressure situations
• An impeccable eye for detail, proofreading and editing skills, and ability to consistently meet deadlines
• Collaborative working style with a focus on building relationships across teams and with media partners
• Excellent creative, communication, organizational, and idea generation skills

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high quality, affordable education with a broadly representative student body, faculty and staff that respects and celebrates a diverse learning community in a global society.