Assistant Dean of Admission

Reports to: Assistant Vice President for Recruitment

About the Role

As a key member of the admissions team, the Assistant Dean is responsible for the development and execution of a results-driven recruitment strategy, emphasizing active territory management, relationship building, and market outreach to maximize enrollment of a thriving and successful first-year class at Lawrence University. The role requires a proactive approach to building relationships, achieving enrollment goals, and enhancing the university’s reputation. The successful candidate will employ a data-informed strategy to identify and convert high-potential candidates while contributing to Lawrence’s mission of academic excellence and community.

Responsibilities

• Territory Management:
  • Develop and execute a comprehensive recruitment plan for an assigned geographic territory, including in-person and virtual school visits, college fairs, counselor events, and direct student outreach.
  • Engage alumni and other stakeholders to expand Lawrence University’s reach and impact within the territory.
  • Proactively strategize and analyze external markets to identify opportunities for enrollment growth.
• Communications:
  • Advise and counsel prospective students and families about Lawrence University’s academic and co-curricular opportunities, as well as the admissions, financial aid, and enrollment processes.
  • Act as the primary point of contact for prospective students within the region.
  • Organize high school visits, college fairs, and recruitment events to maximize outreach.
  • Identify partnerships with school counselors, independent advisors, and college access organizations, driving sustained applicant interest.
• Application Review:
  • Conduct holistic evaluations of applications, ensuring alignment with institutional priorities and goals.
  • Provide timely and thoughtful feedback to support admissions decisions.
• Leadership and Office Contribution:
  • Take on leadership responsibilities within the admissions office, leveraging personal strengths to address operational priorities as assigned by the Assistant Vice President for Recruitment.
  • Actively participate in workgroups and cross-functional projects to enhance recruitment strategies and outcomes.
  • Spearhead independent admission projects, utilizing data-driven insights to optimize recruitment efforts and achieve measurable results.
• Project, Collaboration, and Events:
  • Collaborate with admissions colleagues, faculty, staff, current students, and alumni to achieve recruitment goals.
  • Build strong connections with prospective students, families, school counselors, and independent advisors from diverse backgrounds.
  • Strategically identify opportunities to showcase Lawrence’s value proposition at local and regional events, positioning the university as the premier choice for prospective students.
• Reporting and Metrics:
  • Track and report on key performance indicators (KPIs) related to recruitment and enrollment goals.
  • Using data, plan for evolving conditions in the primary recruiting market and adjust work approach to maintain efficacy.
  • Continually assess evolving priorities, taking ownership of diverse responsibilities to support overall enrollment objectives.
• Judgment, Ethics, and Confidentiality:
  • Exercise independent judgment, ensuring ethical and efficient use of university resources.
  • Maintain confidentiality and uphold the highest standards of integrity.
  • Leverage independent judgment and ethical decision-making to maximize efficiency, maintain confidentiality, and uphold Lawrence’s reputation.
  • Model exceptional professionalism for the admission team.
• Perform other duties as assigned to support the office, team, and university enrollment goals.

Qualifications

• Education: Bachelor’s degree required.
• Experience:
  • Minimum of 3+ years in admissions or related roles.
  • Experience with event planning and staff supervision preferable.
• Skills:
  • Exceptional communication, organizational, and interpersonal skills.
  • Strong problem-solving abilities and attention to detail.
  • Proficiency with database systems and Excel; experience with Slate or similar CRM tools preferred.
• Characteristics:
  • Results-driven mindset with demonstrated accountability for meeting performance goals.
  • Cultural competency to support diversity, inclusion, and access in recruitment efforts.
  • Commitment to the ideals of a liberal arts education.
• Flexibility: Willingness to work extended hours, including evenings and weekends. Travel required.
• Licensing: Valid driver’s license required.

Employment Requirements: Successful completion of background checks and reference verification.

About Lawrence University

Lawrence University is a premier liberal arts institution committed to fostering a diverse, inclusive, and collaborative community. We welcome applicants who share our mission of lifelong learning and meaningful engagement. Visit our website for more information about our values and the surrounding community.