Assistant Category Advisor

About the company

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

About the role

As our Assistant Category Advisor, you’ll help bring the voice of the angler to the shelf! You'll support the Category team by delivering insight-driven reporting, helping to shape assortment strategies, assisting with planograms, and ensuring our retail partners have the data they need to reel in results. It’s part analysis, part strategy, and all impact.

Responsibilities

• Deliver insight-driven reporting and data analysis to support category strategies
• Assist in shaping assortment strategies for retail partners
• Help create and manage planograms
• Prepare retail reports and communicate insights that drive action
• Analyze POS and retail data to identify patterns and trends
• Work closely with category managers and retail partners to optimize product placement and sales

Requirements

• Bachelor’s degree in business or related field
• 1+ years of experience in sales, analytics, or category management
• Strong skills in Excel and PowerPoint
• Ability to work independently, manage deadlines, and handle multiple priorities
• Strong communication and presentation skills
• Familiarity with space planning software and retail data analysis
• Interest or experience in the fishing industry is a plus
• Willingness to travel occasionally

Skills

• Data storytelling and insight communication
• Analyzing large datasets to identify patterns and trends
• Self-starter with ability to juggle multiple projects
• Fluency in Excel, PowerPoint, and retail data analysis
• Experience with space planning tools (bonus)

Benefits

• Be part of a team passionate about helping people have more fun catching more fish
• Play a key role in shaping assortment and retail strategies across iconic fishing brands
• Work in a culture that values authenticity, execution, and empowerment
• Grow your skills alongside industry professionals in a fast-paced, collaborative environment