Category Advisor Manager

The Category Advisor Manager serves as the lead objective, insight-driven partner to Walmart merchants, responsible for delivering category growth through a combination of strategic advisory and hands-on execution. This role leads category recommendations and execution across modulars, assortment, omni performance, and item content while ensuring compliance with Walmart’s Category Advisor guidelines. The Advisor will be responsible for the following Walmart categories: C73 Dog Wellness, C74 Pet Training & Cleaning, C75 Pet Health & Wellness (Combo Mod), C76 Dog Flea & Tick, and C89 Pet Grooming. The Advisor translates data into action, drives measurable category outcomes, builds and executes modular drawing and submission, and develops credibility as a trusted, unbiased expert. Key Accountabilities Objective Category Advisor & Merchant Partnership Serve as a neutral, category-first advisor to Walmart merchants, ensuring all recommendations are focused on total category growth, not PetIQ-specific outcomesDeliver insights that help Walmart anticipate and respond to customer needs, improve in-stocks, and simplify the shopping experiencePresent recommendations directly to merchants and influence category decisions through fact-based storytelling Modular Strategy, Validation & Execution Lead modular strategy development, including:Demand clustering and assortment by cluster/footageSpace allocation and productivity optimizationSupport modular drawing, validation, and iteration, including:Item inputs, attribute definition, and ranking logicTradeoff decisions and assortment refinementProofing and exporting modulars for executionDeliver pre- and post-modular analysis to quantify impact Omni Category & Item Analytics Own development of Omni Category and Item reporting, including:Sales, share, trends, and gapsNew item performance and inventory positionDigital penetration and omni-channel performanceProvide item-level insights to accelerate category performance, not just reporting outputs Web Enrichment & Digital Shelf Excellence Lead improvements in Item 360 content quality, including:Product titles, descriptions, imagery, and attributesConduct competitor site walks and identify digital shelf gapsProvide actionable recommendations to improve search performance and conversionEnsure alignment with Walmart product style guides and content standards Customer, Competitive & Market Insights Deliver Omni customer insights using:Reviews, purchase behavior, and social signalsPrimary and secondary researchConduct competitive analysis across:Pricing, assortment, promotions, and digital positioningIntegrate macroeconomic context and shopper sentiment into category recommendations Category Reporting & Business Performance Develop and deliver recurring reporting that includes:Category performance and key driversAssortment changes and productivityPromotion and pricing insightsPre/post modular impact analysisTranslate reporting into clear, actionable recommendations, not just dashboards Team Leadership & Operating Model Lead and develop the Associate Category Advisor, ensuring high-quality execution across:ReportingModular buildsData preparationOwn final recommendations and merchant-facing communicationEnsure compliance with Walmart Category Advisor Program requirements Minimum Qualifications Bachelor’s degree in Business, Analytics, or related field7–10+ years in Category Management, Shopper Insights, or related CPG rolesDirect Walmart or Sam’s Club Category Advisor experienceDemonstrated experience with modular development and space planningStrong expertise with syndicated data, POS, and analytics tools __________________________________________________________________________________________ Preferred Qualifications Prior experience as a Walmart Category Advisor or on a dedicated Walmart teamExperience with Walmart tools (Retail Link/Scintilla, Item 360)Strong omni-channel and digital shelf experienceExperience in consumables, pet care, or health & wellness Critical Success Factors Seen by Walmart as a credible, objective advisorCan build, defend, and refine modulars with confidenceTranslate analytics into merchant-ready actionsStrong operator with attention to execution detailBalances strategic thinking with day-to-day delivery Physical Requirements Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards. ___________________________________________________________________________________________ Closing PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law. By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release. __________________________________________________________________________________