Assistant Brand Manager, Consumer Insights

About the role

As part of the Consumer Insights team, the Assistant Brand Manager – Consumer Insights plays an integral role, supporting consumer research projects and identifying guest experience and competitive/industry trends. This individual directly informs and influences brand strategy and insights across all business channels, including at-shop, ecommerce, and CPG. The ideal candidate will have a keen interest in research design, insights, and organizing and presenting data, with an insatiable sense of curiosity to uncover the actionable “Why” behind business or consumer trends.

Responsibilities

• Guest Experience Measurement: Pulls and analyzes data for custom report requests and periodic reporting; maintains a highly detailed store and report distribution database; conducts regular QA checks on customer experience data collection and reporting to ensure absolute accuracy.
• Brand Research: Manages an online consumer panel of 15,000+ consumers, creating captivating portal content and maintaining community health; supports team on internal research initiatives, assisting with questionnaire development, survey programming, and thoughtful, detailed analysis; adds value by combining and interpreting data from multiple sources (transactional data, syndicated reports, reporting sites, etc.) in a clear and concise manner.
• Consumer Intercepts/Product Testing: Partners with Innovation, Marketing, QA/QC leaders in internal and external product testing; supports all aspects of testing and consumer intercepts, including recruiting, data collection/fielding, and the comprehensive reporting of actionable insights.
• Industry/Competitive Reporting: Continuously tracks and summarizes industry information and competitive market trends; develops and executes detailed and comprehensive periodic industry/category reporting, leveraging competitive intelligence tools such as NPD CREST, BBI, and/or SurveyMini.

Qualifications

• Minimum of 2 years or equivalent marketing/research experience.
• Bachelor's degree in Marketing, Consumer Research, Business, or related discipline required.
• Owns a strong talent for translating complex research objectives into simple, comprehensive solutions.
• Aptitude and passion around data illustration and unbiased storytelling.
• Ability to work under tight deadlines in a high-pressure and continuously evolving environment.
• Ability to meet even the most seemingly minute, detailed insights task with earnest curiosity.
• Proactive, result-oriented.
• Strong attention to detail and data integrity.
• Outstanding communication skills (written and verbal).
• Advanced skills in MS Office software (Excel, PowerPoint) required.
• Understanding of statistical concepts such as significance testing, weighting, Z-Test, etc. will help in this position.
• Working with analytic/research software is a plus.
• Ability to pass a pre-employment drug screen and criminal background check.
• Ability to efficiently work in a hybrid (remote and in-office) environment.

Benefits

• Comprehensive benefits (medical, vision, and dental insurance).
• Employee discount program.
• 401K plan.
• PTO and “dream” days.
• Company events.
• Education Reimbursement.
• Hospital Indemnity Insurance.
• Adoption Assistance.
• Life Insurance.
• FSA/HSA Plans.
• Pet Insurance.