Asset Protection Specialist (Full Time)

About the role

As an Asset Protection Specialist (APS) at Green Thumb Industries and RISE Dispensaries, you are the warm, welcoming face of the dispensary and a key part of creating an elevated, friendly, concierge-style experience for our guests. This role blends hospitality, customer service, and safety leadership to enhance both the customer journey and team member experience. Ideal for individuals who enjoy connecting with others, maintaining physical readiness to act with urgency, and ensuring everyone feels safe, respected, and cared for.

Responsibilities

• Welcoming & Check-In Experience: Greet all visitors with warmth and positivity; manage check-in with professionalism and efficiency while upholding compliance standards; set the “RISE Vibe” from the moment customers enter; provide basic concierge-level support by answering common questions and directing traffic.
• Safety, Security & Support: Serve as a visible, approachable, and responsive presence to deter incidents and ensure calm and order; monitor store entry/exit and site perimeters; de-escalate situations with empathy, tact, and clear communication; support team members and store operations in safety, cleanliness, compliance, and guest flow by escorting customers and remaining alert and mobile; report and respond urgently to safety, security, or compliance incidents; support emergency procedures including fire, evacuation, or weather response; conduct visual inspections and checks per SOPs to maintain a secure and hazard-free environment.
• Cross-Functional Collaboration: Foster strong relationships and mutual trust with store teams, leadership, and customers; share insights on guest interactions, safety concerns, and security risks with transparency and discretion; support training of new APS team members to model warm, professional, and compliant behavior; other duties as assigned.

Qualifications

• At least one year of customer-facing or concierge experience strongly preferred.
• Familiarity with POS systems and/or compliance technology preferred.
• Security, military, or law enforcement experience is a plus when paired with a strong commitment to guest-first, hospitality-focused service.
• Meet scheduling and availability requirements (ability to work varying shifts including mornings, days, nights, and weekends).
• Reliable, responsible, and dependable attendance.
• Must pass all required background checks including state-specific cannabis employment requirements.
• Possess valid driver’s license or state ID.
• Must be 21 years or older and meet all state-specific cannabis employment requirements.
• Must be and remain compliant with all legal or company regulations for working in the cannabis industry.

Additional Requirements

• Ability to perform the following tasks for prolonged periods of time (up to the duration of a scheduled shift or workday):
  • Remain alert and responsive during extended periods.
  • Move about the dispensary to fulfill work assignments and assist patients and/or customers in various locations.
  • Remain in a stationary position, if required, to meet business needs.
  • Converse and communicate with individuals and groups directly.
  • Operate point of sale system, computer, and other office productivity machinery including word processing, database management, spreadsheet applications, and email.
  • Inspect and receive detailed information such as dates of birth, order information, or inquiries.
  • Move inventory and materials weighing up to 30 pounds independently.
  • Position self to move inventory and materials in storage areas.
  • Comfortable standing or walking for extended periods, up to the duration of a scheduled shift or workday, and working both indoors and outdoors.

Skills

• Friendly, professional demeanor with excellent interpersonal skills.
• Ability to remain calm and empathetic in stressful situations.
• Consistent demonstration of excellent customer service skills.
• Ability to establish and maintain effective working relationships with all employees.
• Ability to listen well and effectively communicate, both verbally and in writing, with various audiences.
• Understanding of applicable cannabis laws and regulations, safety regulations, local municipal codes, organizational rules, and standard operating procedures.
• Ability to follow instructions as directed and incorporate constructive criticism from managers.
• Operate with a high level of professionalism and integrity, including dealing with confidential information and complying with HIPAA requirements.

Working Conditions

• Engaging, fast-paced patient and customer-facing retail environment.
• Outdoor duties in varying weather conditions may be required.
• Exposure to cannabis and/or allergens present in an environment where cannabis is prevalent.