Art Director
We Are Social · Miami, FL · 2 wk ago
HybridAdvertisingFull-time
What You'll Do
- Concept and create strong, compelling ideas that resonate with target audiences
- Understand the structure of a brand's identity and how the visual and verbal executions come together to create a holistic brand experience
- Design for clients and agency new business efforts, working within brand guidelines while pushing for design excellence
- Generate innovative and visually compelling ideas that align with client objectives, translating abstract strategies into concrete, sophisticated visual systems
- Lead creative workstreams from inception to delivery, demonstrating the ability to manage workloads and deadlines independently while maintaining absolute quality control
- Clearly communicate design concepts and rationale to team members and stakeholders using a mix of verbal, written, and high-fidelity visual references
- Act as a guiding resource for junior team members, providing constructive feedback and helping them refine their conceptual and technical skills
- Idete and build effective stories that match the quality of each social platform
- Work collaboratively with a large team of creatives from ideation to execution - helping to ensure ideas are created and brought to life
- Use AI to rapidly generate creative headlines and copy provocations, ensuring that visual concepts and messaging are perfectly synchronized from the start
- Translate the latest AI capabilities into tangible creative opportunities, such as proposing generative video for pre-roll ads or developing a proprietary AI image style to define a brand's visual identity
- Maintain a deep mastery of art direction principles, including composition, color theory, and typography, ensuring AI outputs are polished to professional agency standards
Requirements For This Role
- 2-3 years of agency experience with a portfolio that demonstrates strong art direction skills, specifically in concept development and visual storytelling
- Expert proficiency in the Adobe Creative Suite and foundational knowledge of motion design
- Strong knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies
- Able to interpret feedback constructively and apply it to work in real-time
- A flexible mindset that can pivot between different brand voices and project types
- Team-first attitude with the ability to clearly articulate ideas to colleagues both verbally and in writing