Art Director
About KREWE
KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of New Orleans. Founded in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. In 2022, KREWE opened its NYC headquarters in the heart of the Meatpacking District, bringing New Orleans' culture, creativity, and energy to one of the world's most iconic design capitals.
Key Responsibilities
- Drive Creative Direction & Concept Development
- Partner with the Founder & Creative Director to define and evolve KREWE’s creative direction
- Bring forward campaign concepts, visual ideas, and creative frameworks that push the brand forward
- Generate, refine, and resolve ideas—not just execute them
- Make decisive creative calls that simplify and strengthen the work
- Lead & Elevate Creative Execution
- Own the quality and consistency of all creative output across photography, video, digital, social, print, OOH, and retail
- Translate direction into clear guidance that enables the team to execute with confidence
- Ensure all work reflects a cohesive and elevated KREWE point of view
- Build Creative Systems & Standards
- Translate creative standards into clear, actionable systems and frameworks
- Create defined “creative lanes” that allow the team to operate with autonomy
- Reduce reliance on top-down approvals by building clarity into the system
- Partner with the Project Manager to develop processes that enable efficient, high-quality execution
- Continuously refine workflows to support scale without sacrificing quality
- Direct Campaigns & Creative Production
- Lead creative direction for campaigns, photoshoots, and key brand moments
- Provide on-set direction and ensure execution aligns with the intended creative vision
- Balance hands-on creative involvement with leadership oversight
- Lead & Develop the Creative Team
- Manage and mentor a team of designers, photographers, and creatives
- Elevate team output through strong taste, clear feedback, and thoughtful selection
- Create the clarity and structure needed for the team to produce their best work
Requirements
- 8–10+ years of experience in art direction or creative leadership, ideally within fashion, lifestyle, or retail
- A portfolio that demonstrates exceptional taste, strong point of view, and concept-driven work
- Proven ability to generate ideas and translate them into cohesive, high-quality output
- Experience working closely with founders or senior creative leadership
- A strong editing instinct—knowing what to push, what to refine, and what to remove
- Experience turning creative standards into scalable systems and processes
- Experience leading and developing creative teams
- A highly organized approach with strong attention to detail and execution
- A deep knowledge of design, photography, video, and cross-channel creative best practices
- Proficiency in Adobe Creative Suite and Figma
Benefits & Perks
- Competitive wage
- Group health plans: health, vision, and dental insurance
- Welfare benefits: life, AD&D, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and Paid Time Off accrual
- KREWE employee quarterly frame allowance (of course!)
- Salary (for New York only): Up to $165,000 annually based on experience and qualifications. This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs.
Diversity & Inclusion
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy, or any other protected characteristic as established by applicable local, state, or federal law.