Art Director

About the role

Böhme is a fast-growing, fashion-forward women’s apparel brand with a strong retail footprint and expanding eCommerce business. We are seeking an Art Director to become Böhme’s first internal design hire, owning the creative vision and product direction end-to-end.

Responsibilities

• Define and evolve böhme’s visual identity — art direction, photography style, typography, color, and tone — across all channels.
• Lead seasonal campaign concepting from mood board through final delivery, partnering with merchandising and marketing on the story behind each drop.
• Art direct on-figure, on-model, and lifestyle photo and video shoots, including casting, location scouting, styling direction, and on-set creative calls.
• Manage and mentor an in-house creative team of designers, photographers, retouchers, and content producers; give clear, constructive feedback that raises the work.
• Own the creative review process — from briefs to final approvals — ensuring everything that ships meets the brand standard and on-brand expectations.
• Collaborate with the e-commerce and performance marketing teams to design assets that convert: PDPs, landing pages, email flows, and paid social creative.
• Partner with the retail team on in-store visuals, signage, window concepts, and new store openings so the physical experience matches the digital one.
• Stay ahead of trends in fashion, photography, social content, and digital design; bring fresh references and points of view into the work.
• Manage external partners — photographers, agencies, freelancers, print vendors — including sourcing, contracts, budgets, and timelines.
• Help define and steward brand guidelines, ensuring consistency as the team and channel mix grow.

Requirements

We're looking for an Art Director with 7+ years of design and art direction experience, including at least 2–3 years leading a creative team. Ideally, this experience should be for a fashion, lifestyle, or DTC brand.

Your portfolio should showcase strong fashion sensibility: editorial photo direction, considered typography, refined layouts, and campaigns that feel cohesive across channels.

You should have deep experience art directing photo and video shoots from pre-pro through final delivery, and be expertly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

You should have a working understanding of e-commerce and performance creative, and be able to articulate why something works (or doesn’t) and bring people along with the vision.

You should have genuine interest in women’s fashion, retail, and the böhme customer.

Nice to have:

• Experience launching or refreshing a brand identity system.
• Background in retail or in-store visual merchandising.
• Familiarity with Shopify and email platforms like Klaviyo.
• Styling experience or a strong network of stylists, photographers, and models.

Qualifications

Competitive salary, generous employee discount, health benefits, paid time off, and 401(k) with an employer match.