Area Vice President - Big Sky Super District

About the Role

The Area Vice President will serve as a strategic business leader for the Big Sky Super District, which includes branches in Idaho and Montana. This position focuses on four primary areas: Sales Growth, Gross Margin enhancement, Market Share Growth, and Employee Development. The role encompasses multiple customer segments—Industrial, Commercial Construction, and Residential Construction—with direct responsibility for profitable growth. You will organize and direct company resources within the assigned geography and leverage expertise from outside the region to execute a comprehensive go-to-market strategy.

While tied to a specific geography, this role carries national leadership responsibilities, participating in regular meetings with Senior Management, functional leaders, and other Area Vice Presidents. You will help cascade and execute corporate strategies, directives, and objectives related to business transformation and operational excellence, sharing best practices across territories.

Responsibilities

• Lead the development and execution of action-oriented area strategies to drive profitable growth, addressing market requirements, key customers, competitive threats, and new technologies.
• Build organizational capability across area sales teams, partnering with enterprise resources to deliver organic growth and ensure sales tools are fully utilized.
• Analyze team effectiveness and recommend changes to sales force structure, assignments, and activities to maximize profitable volume and achieve a best cost-to-sales ratio.
• Develop and lead strategic sales plans to grow value-added services and solutions for customers.
• Establish area best practices for new market penetration, differentiating Crescent in the industry based on market trends and customer needs.
• Analyze and recommend annual sales expense budgets based on current and future needs.
• Collaborate across all Crescent sales organizations to facilitate mutual growth in product offerings, strategic initiatives, and national accounts.
• Support the development and execution of an operational excellence plan that standardizes and centralizes key functions, fostering employee understanding and adoption.
• Increase sales through digital tools, sales promotion, and industry-specific involvement.
• Plan and administer expense control methods within budget.
• Manage team performance through S.M.A.R.T. goal setting, frequent feedback, and development plans, with a focus on engagement, retention, and succession planning.
• Lead efforts to build talent pipelines and develop successors for key positions within the assigned geography.

Qualifications

• Bachelor’s degree in Engineering (Electrical, Mechanical, Civil, or Industrial) or Business Administration with a marketing emphasis; a Master’s degree is preferred.
• Minimum 10 years of experience in Sales/Marketing.
• Minimum 5 years of experience in field sales management, managing direct sales teams.
• Experience in various sales and marketing roles with increasing responsibilities.
• Product line marketing and/or operational experience is a plus.
• Valid Driver’s License required.
• Proven track record of leading individuals and teams, setting clear expectations, and driving results.
• Demonstrated ability to drive transformational change and influence employees to embrace it through clear communication and inspiring vision.
• Ability to conduct difficult conversations on performance, accountability, and interpersonal behaviors with respect and effectiveness.
• Ability to cascade company strategies, objectives, and priorities accurately and clearly.
• Outstanding oral, written, and presentation communication skills.
• Contemporary understanding of electrical industrial, construction, and residential markets and strategies to maximize sales.
• Thorough knowledge of electrical products, solutions, services, and local codes.
• Proven ability to influence direct reports, indirect reports, customers, and external business partners.
• Ability to collaborate across multiple functions and geographies to drive best-in-class results.

Benefits

• Eligibility for health, dental, and vision coverage, 401(k) plan, and flexible spending accounts, subject to plan terms.
• Eligibility for company-paid benefits, including life insurance, short-term disability, long-term care, and Employee Assistance Program, subject to applicable waiting periods.
• Excused Absence time off and Paid Time Off (PTO).
• Company-paid holidays.
• Optional supplemental benefits, including life insurance, hospital indemnity, accident, critical illness, and cancer coverage.

Employees are eligible for health, dental, vision, and life insurance benefits on the first of the month following 30 days of employment. Employees 21 or older are automatically enrolled in the 401(k) plan after 90 days of employment.