AREA SALES MANAGER – GROUNDCARE MACHINES – BERKSHIRE

About the role

Join T H White Groundcare, a respected main dealer of premium groundcare machinery, representing leading brands including Toro, Iseki, Amazone, Ferris, Ventrac, and Wessex. You’ll showcase high-spec equipment such as ride-on mowers, robotic mowers, compact tractors, and other professional machinery to local authorities, estates, and groundcare contractors. This role is ideal for a driven sales professional or an engineer transitioning into a commercial role, offering the opportunity to build strong customer relationships and grow your career with a secure, expanding UK company.

Responsibilities

• Sell professional groundcare equipment across the region.
• Build relationships with both existing and new customers.
• Represent cutting-edge autonomous technology and trusted industry brands.
• Provide expert guidance on technical specifications and post-sale usage.
• Conduct product demonstrations and attend industry shows as a brand ambassador.
• Manage your own sales pipeline and territory planning.

Requirements

• Experience in groundcare, machinery, or dealership sales, or a background as a course manager, greenkeeper, or machinery technician/engineer looking to transition into sales.
• Strong communication skills and confidence in negotiation.
• Target-driven and commercially aware.
• Good IT literacy (Microsoft Office, CRM systems).
• Full UK driving licence; willingness to obtain a trailer licence.
• Home-based in the Reading or surrounding area, with willingness to travel across the region to visit customers.

Benefits

• Competitive salary, based on capability and experience, reviewed annually.
• Company vehicle provided.
• Monthly commission and a guaranteed bonus for a set period to help you get started.
• Hybrid working with autonomous diary management.
• Formal training to become a T H White Groundcare machinery specialist.
• 23.5 days holiday entitlement, rising to 26.5 days with service.
• Company pension scheme with employer contributions of up to 8.5% after a qualifying period.
• Life assurance cover providing up to 5 times salary with service.
• Share plan, offering employees a real stake in the business.
• Cross-divisional career development plans, providing a range of future job opportunities across the organisation.
• Staff discounts on a wide variety of products, including clothing, footwear, household items, and selected machinery lines.

Schedule

Full time, Monday to Friday, with flexibility to meet customer demand.