Area Manager

Responsibilities

• Drive client census growth by building referral relationships and ensuring service readiness
• Implement local marketing and outreach strategies in partnership with business development
• Monitor market dynamics and build a scalable caregiver workforce to meet demand
• Hire, coach, and develop high-performing Care Managers and branch staff
• Lead caregiver recruitment, onboarding, and retention strategies
• Foster a culture of performance, accountability, and compassion
• Manage the full client lifecycle—from quoting and intake to care planning and monitoring
• Ensure optimal staffing, scheduling, and daily coordination of field staff
• Track KPIs daily and resolve bottlenecks before they affect service
• Maintain strict adherence to Medicaid, HIPAA, and all state/federal regulations
• Conduct documentation audits, incident reviews, and field supervision
• Partner with corporate compliance and clinical teams to exceed quality standards
• Build and maintain relationships with referral sources (social workers, case managers, discharge planners)
• Represent the company at community events and in professional networks
• Ensure your branch has strong visibility and reputation in the market

Qualifications

• 6+ years in healthcare operations, home care leadership, or branch management
• Proven track record of growing census and scaling service delivery
• Strong leadership, people management, and problem-solving skills
• Proficiency in scheduling, documentation systems, and compliance oversight
• Bachelor's degree preferred (Healthcare Admin, Social Work, Business, or similar)