Area Director of Marketing

Responsibilities

• Develop and execute marketing strategies tailored to each property’s unique identity, audience, and market positioning, including an opening strategy for new assets.
• Build and maintain brand awareness through cohesive storytelling across all platforms.
• Oversee digital ad campaigns, including paid search, display, and social media ads.
• Develop and manage META and OTA marketing campaigns to optimize visibility and bookings.
• Collaborate with digital agencies to maximize ROI and drive performance analytics.
• Plan and execute professional photography and videography shoots.
• Partner with social media resource to curate content calendars and grow engagement.
• Develop influencer partnerships and itineraries to amplify brand reach.
• Implement personalized guest engagement initiatives to increase loyalty and repeat visits.
• Cultivate relationships with media, influencers, and local partners to promote the properties.
• Lead efforts to enhance owner communications and foster community relationships.
• Oversee website updates, including property descriptions, landing pages, and blogs.
• Implement SEO strategies to drive organic traffic and improve search rankings.
• Monitor and analyze marketing performance, providing actionable insights for optimization.
• Track KPIs and campaign ROI to inform future marketing strategies.
• Create monthly reports and annual plans that strategically align to marketing goals.
• Develop and manage marketing budgets for all properties.
• Oversee invoice processing and financial forecasting for marketing initiatives.
• Collaborate cross departmentally with revenue, property managers and operations teams to align marketing efforts with business objectives.
• Collaborate on guest journey and programming and guest touchpoints to create impact the guest journey to align with the luxury lifestyle positioning.
• Work with partners in the real estate side of the business, brand partners, and create local partnerships to drive unique guest experiences.
• Work with revenue management to create packaging and promotions that position the property and drive revenue.
• Manage technology changes and utilize tools that include AiDaptive, Revinate, Reva, HubSpot, Track, etc.
• Communicate effectively with owners, partners, and homeowners.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of marketing leadership in hospitality, luxury travel, or vacation rentals.
• Proven success in digital marketing, social media management, and PR.
• Strong analytical skills with expertise in tools like Google Analytics and CRM platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.