Area Director, Marketing & Business Development-V

Principal Responsibilities

• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property
• Responsible for developing and implementing retailer intensification strategies
• Promotes platform program opportunities to retailers securing retailer offers to enhance programming
• Flawlessly executes all national and/or regional SBV programs and initiatives at the field level
• Create and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives (EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share)
• Coordinate all shopping centers visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility

Minimum Qualifications

• Bachelor's or Master's degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required