Architectural Marketing and Specifications Manager

Key Responsibilities

• Build and maintain relationships with architects, specifiers, engineers, consultants, and design firms.
• Identify and influence projects early in the design process, positioning Hörmann as a preferred or basis-of-design solution.
• Aid in product selection, applications, specifications, technical documentation, drawings, and design resources.
• Track active projects, specifications, bid timing, and key project intelligence.
• Partner with Sales to transition architectural activity into actionable project opportunities and help protect Hörmann specifications through bid.
• Partner with Marketing to develop campaigns, content, and programs targeting the AEC community.
• Lead architectural outreach, lunch-and-learns, webinars, AIA Continuing Education programs, and firm presentations.
• Create architectural resources including application guides, case studies, presentations, specification tools, and technical content.
• Support vertical-market initiatives by creating architectural programs tailored to priority industries and applications.
• Represent Hörmann at architectural conferences, trade shows, and industry events.

Marketing & Architect Engagement

• Develop campaigns, content, and programs targeting the AEC community.
• Lead architectural outreach, lunch-and-learns, webinars, AIA Continuing Education programs, and firm presentations.
• Create architectural resources including application guides, case studies, presentations, specification tools, and technical content.
• Support vertical-market initiatives by creating architectural programs tailored to priority industries and applications.
• Represent Hörmann at architectural conferences, trade shows, and industry events.

BIM & Technical Resources

• Develop and maintain high-quality Revit families, BIM content, CAD drawings, architectural details, and specification resources.
• Establish standards and best practices for Hörmann architectural content consistent with BIM and AEC industry standards.
• Collaborate with Engineering and Product Management to ensure technical accuracy of architectural resources.
• Identify and improve resource gaps that make Hörmann products more difficult to design or specify.

Cross-Functional Support

• Serve as a liaison between Marketing, Sales, Engineering, Product Management, and the architectural community.
• Communicate active specifications, project opportunities, and architectural market intelligence to Sales.
• Gather architect and specifier feedback to help identify product, content, training, and market opportunities.