Application Engineer
Shively Bros., Inc. · Auburn Hills, MI · 2 wk ago
On-siteEngineeringFull-time
Role Summary
The Applications Engineer is responsible for hands-on demonstration of CNC machine capability, customer application validation, cycle-time proving, and technical feasibility support for sales. This role plays a direct role in order conversion by ensuring machining performance, process integrity, and technical commitments are accurate, achievable, and defensible.
Essential Functions & Key Responsibilities
- Operate, set up, and manage CNC demo machines at the Tech Centre
- Conduct customer part prove-outs, machining trials, and test cuts
- Validate cycle time, accuracy, surface finish, and process repeatability within acceptable tolerances
- Ensure demo machines remain calibrated, properly tooled, and ready for customer demonstrations
- Develop machining process plans, tooling lists, and setup concepts
- Define cutting parameters, fixturing, workholding, and inspection approach
- Support Sales Engineers during RFQs, technical reviews, and customer meetings
- Validate application feasibility prior to quotation release to ensure technical commitments are achievable
- Provide technical leadership during sales meetings and customer presentations
- Clearly explain machine capabilities, process advantages, and application limits
- Address and counter competitor technical claims with data-driven justification
- Ensure all technical commitments accurately reflect real-world machine performance
- Train customers on machine operation, programming fundamentals, and best practices
- Support first-article trials and initial optimization following installation when required
- Ensure a clear and complete technical handover to the Service team
- Maintain application records, cutting data, demo results, and process documentation
- Document lessons learned from demos, trials, and customer applications
- Participate in technical review meetings and contribute improvement ideas
Performance Metrics (KPIs)
- Demo-to-order conversion rate
- Accuracy of cycle-time, process, and technical commitments
- RFP feasibility response time
- Demo machine uptime, readiness, and utilization
- Customer technical satisfaction and feedback
Qualifications & Experience
- Diploma, Associate's, or Bachelor's degree in Mechanical or Manufacturing Engineering, or equivalent machining experience
- 5-12 years of hands-on CNC machining, setup, and programming experience
- Strong knowledge of cutting tools, fixturing, and machining processes (turning, milling, multitasking, 5-axis preferred)
- Experience with Fanuc, Siemens, or similar CNC control platforms
- Ability to communicate technical concepts clearly to customers and sales teams
- Comfortable working in a demo-driven, customer-facing technical sales environment
Work Environment & Physical Demands
- Exposure to manufacturing and machining environments with hazards such as noise, electricity, chemicals, heavy equipment, and automated/manual machinery
- Physical demands include standing, walking, bending, machine setup, operating equipment, lifting/pushing/pulling tooling and fixtures, and periodic travel