Animal Nutrition Sales Marketing

InsightFS is headquartered in Jefferson, Wisconsin with 23 branches across the state and the upper peninsula of Michigan. The cooperative has 430+ employees (including seasonal workers) and approximately 50,000 customers, serving agronomy, agri-finance, precision agriculture, nutrient management, energy, feed, grain, and turf. InsightFS is part of the GROWMARK System, an agricultural cooperative serving more than 100,000 customers across North America and Ontario, Canada.

About the role

Responsible for sales of all animal nutrition and feed products/services within an assigned territory, working closely with the Sales Manager and Sales Specialists to achieve marketing team goals.

Responsibilities

• Conduct animal nutrition sales calls with targeted customers and assist species specialists with key account calls.
• Implement company goals and objectives to grow the animal nutrition business and develop profitable customer relationships.
• Provide leadership for the development and implementation of all animal nutrition training and feed team support needs.
• Assist with the development and implementation of feed sales/marketing strategies that generate profitable sales.
• Develop and implement innovative sales programs and pricing strategies.
• Participate in customer meetings, trade shows, and sales meetings to stay current on sales trends and the sales environment.
• Create and manage whole farm proposals by providing value-added animal nutrition products, services, and recommendations.
• Expedite the resolution of customer problems and complaints.
• Coach and train other species specialists to develop recommendations ensuring appropriate nutritional needs are met and customer satisfaction is improved.
• Maintain accurate records of all sales and prospecting activities and communicate effectively with sales management.
• Maintain current knowledge of product applications, technical services, market conditions, competitive activities, product pricing, advertising, and promotional trends.
• Develop vendor relationships and share appropriate information to ensure the animal nutrition team has the tools and training necessary for profitable sales.
• Complete and maintain a competitive analysis for key competitors and assist in developing short- and long-term strategies to grow the animal nutrition business.
• Identify progressive customers and coordinate sharing these lists with energy, agronomy, and grain sales representatives.
• Quote prices and prepare sales contracts for orders.