Anelli Named Braun Director of Marketing
About the role
Traci Anelli has taken over the reins at Braun as Director of Marketing following the recent retirement of Pamela Simonetti. Braun’s Chairman/CEO JB Werner stated, “We are excited to have Traci join the Braun team as our new marketing director. She brings marketing experience from other industrial industries, which is a tremendous asset to the company’s marketing efforts.”
Background
Prior to joining Braun in April 2024, Anelli served as U.S. Marketing & Communications Manager at Marquardt, a global manufacturer of electromechanical switches and switching systems. She also spent several years as a TV Producer in Rochester and Syracuse, NY, where she wrote scripts for evening news, produced live broadcasts, and contributed to station websites and social media.
“People often ask why I moved from TV news to manufacturing,” Anelli says. “The skills I developed—simplifying complex information, thriving under pressure, adapting quickly, and staying competitive—are highly transferable and essential in this field. I also enjoy working for manufacturers because I love seeing the collaborative process of producing technology and watching the product make an impact in the real world.”
Anelli previously led the U.S. Marketing & Communications team at Marquardt, driving internal and external strategies. She notes parallels between automotive and laundry industries, citing shared advancements in automation, robotics, and high-tech solutions.
Vision & Goals
Anelli is focused on expanding Braun’s digital presence, leveraging her video production background to enhance visual storytelling. “I look forward to showcasing Braun’s technology and capabilities through video and digital marketing,” she says. “Storytelling is at the heart of effective marketing. Braun has an incredible legacy of innovation, leadership, and quality, and I’m excited to share our history and vision across hospitality, healthcare, industrial, and other sectors.”
Education
- Bachelor of Science in Communications/Video Production – State University of New York at Fredonia
- Journalism studies – Bond University, Australia
- Product Marketing certificate – Cornell University