Analyst/ Senior Analyst, Pricing Optimization (Bangkok Based, relocation provided)
About the role
The Performance Marketing Team of Agoda is seeking a talented individual to join our dynamic and innovative team. This role focuses on experimenting with various digital marketing strategies, including text ads, bidding, and campaign structures on major search engines and social media platforms.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
- Adapt to new product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
- Model and analyze the vast amounts of data generated by experiments to develop models for optimization and build dashboards for account managers.
Requirements
- Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
- Fluency in English.
- 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
- Exposure to one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL.
- Good numerical reasoning skills.
- Proficiency in Excel.
- Intellectual curiosity.
Qualifications
- Experience in digital marketing.
- Academic research experience.
Skills
- Data representation
- Data analysis
- SQL
- Data analytics
- Analytics
- Python (programming language)
- Data mining
- Data science
- R (programming language)
- Tableau
- Analytical skills
- Data visualization
- Databases
- Business analysis
- Business intelligence (BI)
- Microsoft SQL Server
- Machine learning
- Statistics
- Microsoft Power BI
- Java
- Finance
- Shopee
- Traveloka
- Ctrip
- Trip.com
- Makemytrip
- Grab
- Lazada
- Alibaba
- Shopify
- Expedia
- Skyscanner
Benefits
No specific benefits mentioned in the job posting.
Pay
No specific pay information provided in the job posting.
Schedule
No specific schedule information provided in the job posting.
Get to Know our Team: The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
What you’ll Need to Succeed
- Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
- Ability to communicate fluently in English.
- 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
- Exposure to one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL.
- Good numerical reasoning skills.
- Proficiency in Excel.
- Intellectual curiosity.
It's Great if you Have
- Experience in digital marketing.
- Academic research experience.
Disclaimer: We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.