Analyst/ Senior Analyst, Pricing Optimization (Bangkok Based, relocation provided)

About the role

The Performance Marketing Team of Agoda is seeking a dynamic and innovative individual to join our team. This role involves experimenting with various digital marketing strategies and analyzing large datasets to optimize campaigns.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
• Adapt to new product features and roll out changes from successful tests.
• Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
• Model and analyze the vast amounts of data generated by experiments to develop models for optimization and build dashboards for account managers.

Requirements

• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
• Fluency in English.
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
• Exposure to one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL.
• Good numerical reasoning skills.
• Proficiency in Excel.
• Intellectual curiosity.

Preferred Qualifications

• Experience in digital marketing.
• Academic research experience.

What you’ll Need to Succeed

• Experience in data analysis and modeling.
• Data visualization and business intelligence skills.
• Strong analytical skills.
• Knowledge of programming languages like Python, R, and SQL.
• Experience with data mining and machine learning tools.
• Understanding of big data technologies and platforms.

Company Culture

The Performance Marketing Team fosters a great learning environment where you will work closely with experts from a variety of backgrounds from all over the world. We are a highly data-driven and innovative team that values creativity, curiosity, and collaboration.

Equal Opportunity Employer

At Agoda, we are committed to creating an inclusive environment where everyone feels valued and respected. We are proud to be an equal opportunity employer and encourage applications from candidates of all backgrounds and orientations.