Analyst/ Senior Analyst, Pricing Optimization (Bangkok Based, relocation provided)
Agoda · Atlanta, GA · Today
MarketingFull-time
About the role
The Performance Marketing Team of Agoda is seeking a talented individual to join our dynamic and innovative team. This role focuses on experimenting with various digital marketing strategies including text ads, bidding, and campaign structures on major search engines and social media platforms. The ideal candidate will have a strong background in data analysis, modeling, and proficiency in tools like Excel, SQL, and programming languages such as Python.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
- Adapt to new product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
- Analyze vast amounts of data generated by experiments and develop models for optimization.
- Build dashboards for account managers using data analysis tools.
Requirements
- Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
- Fluency in English.
- 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
- Exposure to one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL.
- Good numerical reasoning skills.
- Proficiency in Excel.
Qualifications
- Intellectual curiosity.
- Experience in digital marketing.
- Academic research experience.
Skills
- Data representation.
- Data analysis.
- SQL.
- Data analytics.
- Analytics.
- Python (programming language).
- Data mining.
- Data science.
- R (programming language).
- Tableau.
- Analytical skills.
- Data visualization.
- Databases.
- Business analysis.
- Business intelligence (BI).
- Microsoft SQL Server.
- Machine learning.
- Statistics.
- Microsoft Power BI.
- Java.
- Finance.
- Shopee.
- Traveloka.
- Google.
- Facebook.
- Twitter.
- Instagram.
- Google Ads.
- Facebook Ads.
- LinkedIn Ads.
- Display advertising.
- Email marketing.
- Social media marketing.
- Content marketing.
- SEO.
- SMM.
- SEM.
- PPC.
- CRM.
- Marketing automation.
- Analytics software.
- Big data.
- Data warehousing.
- Data governance.
- Data security.
- Data privacy.
- Data ethics.
- Data storytelling.
- Data storytelling.
- Data storytelling.
- Data storytelling.
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