Analyst/ Senior Analyst, Pricing Optimization (Bangkok Based, relocation provided)
About the role
The Performance Marketing Team of Agoda is seeking a talented individual to join our dynamic and innovative team. This role involves experimenting with various digital marketing strategies, including text ads, bidding, and campaign structures on major search engines and social media platforms. The ideal candidate will also be responsible for analyzing large datasets, developing models for optimization, and creating dashboards for account managers.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
- Adapt to new product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
- Analyze the vast amounts of data generated by experiments and develop models for optimization.
- Create dashboards for account managers using data analysis tools such as Tableau, Power BI, or similar.
Requirements
- Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
- Fluency in English.
- 2+ years of experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
- Exposure to one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL.
- Good numerical reasoning skills.
- Proficiency in Excel.
Qualifications
- Intellectual curiosity.
- Experience in digital marketing.
- Academic research experience.
Skills
- Data representation
- Data analysis
- SQL
- Data analytics
- Analytics
- Python (programming language)
- Data mining
- Data science
- R (programming language)
- Tableau
- Analytical skills
- Data visualization
- Databases
- Business analysis
- Business intelligence (BI)
- Microsoft SQL Server
- Machine learning
- Statistics
- Microsoft Power BI
- Java
- Finance
- Shopee
- Traveloka
- Ctrip
- Trip.com
- Makemytrip
- Grab
- Lazada
- Alibaba
- Shopify
- Expedia
- Skyscanner
Benefits
No specific benefits are mentioned in the job posting.
Pay
No specific pay information is provided in the job posting.
Schedule
No specific schedule information is provided in the job posting.
Company Information
Agoda is a leading provider of travel services, connecting people to destinations and experiences worldwide. Founded in 2005, Agoda is now part of Booking Holdings [NASDAQ: BKNG] and has a global team of over 7,000 people from 90 countries. The Performance Marketing Team is highly data-driven and focuses on improving customer lifetime value through effective marketing programs.
Equal Opportunity Employer
At Agoda, we are committed to providing equal employment opportunities and fostering an inclusive environment. We encourage applications from individuals of all backgrounds and orientations.