Analyst/ Senior Analyst, Pricing Marketing (Bangkok Based, relocation provided)

About the role

The Performance Marketing Team of Agoda is seeking a skilled individual to join our dynamic and innovative team. This role involves experimenting with various digital marketing strategies, including text ads, bidding, and campaign structures on major search engines and social media platforms. The ideal candidate will also be responsible for analyzing large datasets, developing models for optimization, and building dashboards for account managers.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
• Adapt to new product features and roll out changes from successful tests.
• Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
• Analyze the vast amounts of data generated by experiments and develop models for optimization.
• Build dashboards for account managers using data insights.

Requirements

• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
• Fluency in English.
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
• Exposure to one or more data analysis packages or databases such as SAS, R, SPSS, Python, VBA, SQL.
• Good numerical reasoning skills.
• Proficiency in Excel.
• Intellectual curiosity.

Preferred Qualifications

• Experience in digital marketing.
• Academic research experience.

What you’ll Need to Succeed

• Experience in data analysis and modeling.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Knowledge of data visualization tools like Tableau.
• Understanding of machine learning and AI concepts.

Additional Information

Agoda is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.