Analyst/ Senior Analyst, Pricing Marketing (Bangkok Based, relocation provided)
About the role
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
Responsibilities
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
Requirements
- Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
Qualifications
- Experience in digital marketing
- Academic research experience
Skills
- Data representation
- Data analysis
- SQL
- Data analytics
- Python (programming language)
- Data mining
- Data science
- R (programming language)
- Tableau
- Analytical skills
- Data visualization
- Databases
- Business analysis
- Business intelligence (BI)
- Microsoft SQL Server
- Machine learning
- Statistics
- Microsoft Power BI
- Java
- Finance
- Shopee
- Traveloka
- Ctrip
- Trip.com
- Makemytrip
- Grab
- Amazon
- Pandas (software)
- Artificial Intelligence (AI)
- Information Technology
- Capital One
- Accenture
- Upwork
- Deloitte
- Mckinsey
- Bain
- Microsoft
- Uber
- Lyft
- Gojek
- Lazada
- Alibaba
- Shopify
- Expedia
- Skyscanner
Benefits
- No information provided
Pay
- No information provided
Schedule
- No information provided
Additional Information
Get to Know our Team:
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.