Analyst/ Senior Analyst, Pricing Marketing (Bangkok Based, relocation provided)

About the role

The Performance Marketing Team of Agoda is seeking a talented individual to join our dynamic and innovative team. This role involves experimenting with various digital marketing strategies, including text ads, bidding, and campaign structures on major search engines and social media platforms.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
• Adapt to new product features and roll out changes from successful tests.
• Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
• Analyze the vast amounts of data generated by experiments to develop models for optimization and build dashboards for account managers.

Requirements

• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
• Ability to communicate fluently in English.
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
• Exposure to one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL.
• Good numerical reasoning skills.
• Proficiency in Excel.
• Intellectual curiosity.

Preferred Qualifications

• Experience in digital marketing.
• Academic research experience.

What you’ll Need to Succeed

• Experience in data analysis and modeling.
• Strong analytical skills.
• Data visualization skills.
• Knowledge of data-related tools and technologies, such as Tableau, Microsoft SQL Server, Power BI, and Python.
• Understanding of machine learning and AI concepts.
• Business analysis and business intelligence skills.
• Excellent communication and teamwork skills.