Analyst, Precision

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

About the role

We’re looking for an outstanding Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for a future digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Responsibilities

• Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
• Develop and maintain strong relationships with platform and publisher partners in the industry—responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships
• Handle daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of media offerings available and the formulation of proposals for new opportunities
• Manage Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into platform environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance—daily pacing check-ins will be largest responsibility to ensure campaigns are on track
• Provide monthly auditing reports to agency partners and actualize bill/pay systems when applicable
• Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Be a strategic partner to any off-shore resources—ensure closely aligned on all tasks and partner to share analyst responsibilities
• Keep up to date on industry trends and send highlights to the greater team when applicable
• Handle ad-hoc reporting requests

Requirements

• Digital media familiarity or experience in digital roles (internships included)
• Basic knowledge of how digital advertising works and can confidently define programmatic
• Basic knowledge of DSP platforms and active campaign optimization experience is a plus
• The ability to organize and manage detailed work
• Strong analytical thinking, problem solving and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Advanced MS Excel skills
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

• Medical coverage
• Dental and vision
• Disability insurance
• 401K plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.