Analyst, Media Technology

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas serves the world’s leading brands through a global network of more than 5,500 employees across over 65 offices in 43 countries.

Responsibilities

• Collect creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
• Upload creative elements and map according to traffic instructions into an Ad Server
• Generate tags, test them, and instruct relevant parties on implementation of tags/codes to ensure integrity of the intended plan
• Confirm quality of all campaign elements – ensure that creative units, placements, URLs, impression trackers, and click trackers are correct and correspond to the traffic sheet prior to campaign launch; cross-check that all data has been inputted into third-party systems correctly
• Maintain daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy-backed pixels (measurement partners), and impression delivery
• Identify recurrent issues and alert Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
• Become proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
• Keep a pulse on industry news & innovations – attend and participate in presentations from vendors
• Partner with team members dedicated to upholding clients' Brand Safety standards, ensuring Brand Safety solution tags are in place, and assist with troubleshooting when needed

Requirements

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)
• Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail, and a compulsive ability to stay organized
• Strong communication skills – straightforward, candid, thoughtful, and kind
• Proficiency in managing numbers – ability to work efficiently with Excel documents
• A love of media – and the motivation to learn everything you can and get better at everything you do
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

• Medical coverage, dental, vision, and disability benefits
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation Range: USD $50,065.00 - USD $70,784.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.