Analyst, Loyalty & CRM

About the role

The Analyst, Loyalty & CRM Analytics helps improve customer retention, repeat purchases, and lifetime value across Skechers digital and retail channels by turning customer and behavioral data into actionable insights and recommendations. This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works closely with Loyalty, CRM, Marketing, Product, Merchandising, and Analytics teams to support a more data-driven approach to customer growth.

Responsibilities

• Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value.
• Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability.
• Support analysis of promotional effectiveness and customer response trends.
• Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns.
• Develop testing plans, success metrics, and recommendations based on campaign performance.
• Partner with CRM and Loyalty teams to improve targeting, messaging, and customer engagement strategies.
• Document learnings and support ongoing optimization efforts.
• Help build customer segments based on purchase behavior, engagement, and lifecycle stage.
• Identify high-value and high-potential customer groups and provide actionable recommendations.
• Support omni-channel customer journey analysis using CRM and customer data platforms.
• Support weekly and monthly CRM and loyalty performance reporting.
• Present insights and recommendations clearly to business stakeholders.
• Partner with teams across Digital, Marketing, Product, Merchandising, Retail, and Analytics to improve customer experiences and business outcomes.
• Help promote a test-and-learn culture across CRM and Loyalty teams.

Requirements

• Bachelor’s degree in business, analytics, statistics, economics, or related field.
• 2–4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.

Pay

The pay range for this role is $85,000-$120,000/yr USD.