Analyst, eMail Marketing

About the Team

You will be part of the West Elm Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI’s and that your marketing campaigns are aligned with the brand’s key initiatives and growth strategies.

About The Role

In this role, you will support the team in driving brand sales and optimizing the marketing investment across our email and print channels for West Elm. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. Key responsibilities include developing and executing circulation plans, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless campaigns. You will also report on performance KPI’s and assist in monthly and annual financial budgeting, including invoice management and cost tracking.

Responsibilities

• Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
• Partner cross-functionally to test all email campaign links for accuracy prior to launch
• Prepare seasonal/monthly email and print performance recaps and present to brand partners & leadership
• Auxiliary in managing monthly financial forecast and accruals
• Execute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key customer segments
• Partner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investment
• Proactively work with team members, email deployment team, brand, finance, customer analytics, and external vendors
• Analyze competitive marketplace and follow Marketing trends

Criteria

• Bachelor's Degree in Marketing, Business, or related field
• 1+ years of experience in Digital, Email or E-Commerce Marketing
• Enthusiastic and self-motivated with a strong interest in Email
• Strong analytical skills and attention to detail
• The ability to build strong cross-functional relationships and thrive in a fast-paced, rapidly changing multi-channel retail environment