Email Marketing Analyst (FL, NC, TX)

Job Responsibilities

• Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth.
• Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines.
• Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals.
• Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization.
• Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence.
• Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach.
• Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives.
• Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness.
• Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention.
• Supervisory Responsibilities: None

Required Qualifications

• Bachelor's degree in marketing or related field
• 5+ years of experience in email/digital marketing or related industries
• Good understanding of advanced segmentation logic
• Knowledge in SQL & building dashboard
• Knowledge of HTML/CSS and email development
• Proven experience with campaign analysis
• Strong experience with email and personalization, live clickers/ Movable Ink
• Experience using Photoshop, Figma, and Microsoft suites
• Experience using Iterable preferred
• Experience with Lead capture form and ZW shopify integration

Desired Qualifications

• Results driven with strong analytical, data and project management skills
• Outstanding verbal and written communication skills
• Able to work independently and also effectively collaborate with larger teams
• A passion to understand the tactics and technologies behind online marketing
• Must be organized, detail oriented, proactive, self-motivated, and result driven
• Ability to thrive in a fast-paced, fluid environment