Analyst, Customer Research - A&F Co.

What Will You Be Doing?

• Executing primary research initiatives inclusive of writing briefs, programming surveys, moderating research engagements, synthesizing actions/recommendations, delivering concise/impactful written reports
• Influencing business actions based on customer insights synthesized from primary and secondary research
• Working collaboratively with cross-functional analytics and insights teams to bring the holistic customer narrative to life for internal business stakeholders
• Contributing to the on-going evolution of the Customer Insights discipline at A&F Co. especially as it relates to learning about and strategically implementing new research technologies and techniques
• Additional responsibilities may include research community management, project management, recruiting, report cataloguing, brand health tracking, etc

What You Need To Bring?

• Bachelor’s degree or equivalent experience
• Minimum 4 years of experience in a customer/marketing research, analytics or other related role
• Minimum 2 years of experience conducting primary quantitative and qualalitative research utilizing research communities/panels, survey platforms (eg. Qualtrics, Alchemer) and MS Office programs (eg. Excel, PowerPoint)
• Methodological expertise and excellence with the ability and passion to implement research best practices to tell a cohesive and actionable story
• Experience conducting advanced quantitative methodologies such as segmentation, Max/Diff, Conjoint, longitudinal brand tracking and comfortable moderating qualitative engagements such as focus groups and IDIs
• Proven ability to independently drive projects to conclusion and work effectively with a variety of cross functional partners from various levels within a company
• Excellent verbal and written communication skills
• A deep empathy for both the customer and your team's goals
• Willingness to travel – quarterly domestic travel will be a requirement of this role
• Experience working in a Retail/eCommerce environment is strongly preferred

About the Role

The Customer Research Analyst is a remote role at Abercrombie & Fitch. This role serves as an in-house resource for brand and business partners, advocating for the customer and gathering valuable insights on their values, attitudes, and preferences.

Requirements

Close collaboration with cross-functional teams ensures that customer insights are effectively incorporated into brand strategies and business decision-making.

Qualifications

The ideal candidate will have a deep understanding of the fashion retail industry, exceptional analytical capabilities, as well as verbal and written communication skills. They should also bring a passion for delivering clear, compelling, data-driven insights-rich narratives to inspire business action.

Skills

The ideal candidate will have a Bachelor’s degree or equivalent experience, minimum 4 years of experience in a customer/marketing research, analytics or other related role, minimum 2 years of experience conducting primary quantitative and qualalitative research utilizing research communities/panels, survey platforms (eg. Qualtrics, Alchemer) and MS Office programs (eg. Excel, PowerPoint), methodological expertise and excellence with the ability and passion to implement research best practices to tell a cohesive and actionable story, experience conducting advanced quantitative methodologies such as segmentation, Max/Diff, Conjoint, longitudinal brand tracking and comfortable moderating qualitative engagements such as focus groups and IDIs, proven ability to independently drive projects to conclusion and work effectively with a variety of cross functional partners from various levels within a company, excellent verbal and written communication skills, a deep empathy for both the customer and your team's goals, willingness to travel – quarterly domestic travel will be a requirement of this role, experience working in a Retail/eCommerce environment is strongly preferred.

Benefits

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you!