Analyst, Customer Marketing Analytics

About the role

Founded in 1878, Caleres is a global footwear company comprising beloved brands like Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds. As an Analyst, Customer Marketing Analytics, you'll join a dynamic company passionate about fit and innovation.

Responsibilities

• Produce regular reporting on business performance and customer behavior
• Build and maintain automated reports and dashboards
• Partner cross-functionally with marketing, product, sales, and finance teams
• Collaborate with CRM and loyalty teams on campaign execution and analysis
• Conduct test analysis to improve segmentation, targeting, and engagement
• Assist in campaign design and analysis

Requirements

• Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or a related field
• 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing
• Experience working with customer and marketing data, including extraction, analysis, and visualization
• Strong analytical and problem-solving skills with high attention to detail
• Proficiency in SQL and working knowledge of Python or R
• Experience with BI tools such as Power BI or Tableau
• Excellent communication skills with the ability to translate complex insights for non-technical audiences

Qualifications

• Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or a related field
• 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing
• Experience working with customer and marketing data, including extraction, analysis, and visualization
• Strong analytical and problem-solving skills with high attention to detail
• Proficiency in SQL and working knowledge of Python or R
• Experience with BI tools such as Power BI or Tableau
• Excellent communication skills with the ability to translate complex insights for non-technical audiences

Skills

• SQL
• Python/R
• BI tools (Power BI/Tableau)

Benefits

• Shoe Discounts
• Career Development and Learning Opportunities
• Benefits that Start Day One
• Mental Wellness Support
• Relaxed Dress Code

Pay

The starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location.

Schedule

Caleres offers a flexible schedule to accommodate your needs.