Analyst - Agency/Marketing Analytics

Responsibilities

• Analyze channel data to generate actionable insights and recommendations.
• Develop measurement plans, test plans, and learning agendas.
• Prepare and deliver reports based on data analysis.
• Collaborate effectively with team members and cross-functional teams.
• Utilize strong communication skills to convey findings and insights.
• Demonstrate curiosity to understand the current landscape and identify opportunities.
• Work with data from various channels to inform recommendations.
• Exhibit a strong passion for continuous learning and professional development.
• Actively share knowledge and insights to enhance the skills of team members.
• Present complex data in an engaging and easily understandable manner through storytelling.

Qualifications

• 5+ years proven experience in analytics, with at least 2 years of marketing agency experience preferred.
• Comprehensive understanding of various paid marketing channels and experience optimizing performance.
• Experience using analytics to optimize paid media & creative performance.
• Experience with brand lift studies, MTA or MMM.
• Strong analytical skills with the capability to convert data into valuable insights and recommendations, as well as identify gaps and opportunities.
• Excellent storytelling and communication skills, both written and verbal, with a knack for making data accessible and actionable for diverse audiences.
• Self-starter with a proactive mindset, capable of taking ownership of tasks and navigating undefined challenges.
• Collaborative team player who enjoys connecting resources and working with others to solve problems and achieve common goals.