Analyst - Agency/Marketing Analytics

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Responsibilities

We are seeking a proactive and curious Marketing Analyst to join the Channel Performance team. This role is ideal for candidates with a robust analytics background across paid media channels. The analyst will focus on evaluating channel and creative data to produce actionable insights and recommendations, as well as creating measurement plans, test plans, and learning agendas, alongside reporting responsibilities. Collaboration and curiosity are essential.

• Analyze channel data to generate actionable insights and recommendations.
• Develop measurement plans, test plans, and learning agendas.
• Prepare and deliver reports based on data analysis.
• Collaborate effectively with team members and cross-functional teams.
• Utilize strong communication skills to convey findings and insights.
• Demonstrate curiosity to understand the current landscape and identify opportunities.
• Work with data from various channels to inform recommendations.
• Exhibit a strong passion for continuous learning and professional development.
• Actively share knowledge and insights to enhance the skills of team members.
• Present complex data in an engaging and easily understandable manner through storytelling.
• Build and own the recurring reporting cadence—defining requirements, automating, ensuring data quality, and delivering consistent, stakeholder-ready reporting.

Requirements

• 5+ years proven experience in analytics, with at least 2 years of marketing agency experience preferred.
• Comprehensive understanding of various paid marketing channels and experience optimizing performance.
• Experience using analytics to optimize paid media & creative performance.
• Experience with brand lift studies, MTA or MMM.
• Strong analytical skills with the capability to convert data into valuable insights and recommendations, as well as identify gaps and opportunities.
• Excellent storytelling and communication skills, both written and verbal, with a knack for making data accessible and actionable for diverse audiences.
• Self-starter with a proactive mindset, capable of taking ownership of tasks and navigating undefined challenges.
• Collaborative team player who enjoys connecting resources and working with others to solve problems and achieve common goals.
• Responsible for the handling and maintenance of confidential and highly sensitive information.

Skills

• Ability to learn AWS Services (Athena, Redshift, Sagemaker) and Python for future state analytical needs.
• Working knowledge of SAS and/or SQL is preferred.
• Knowledge of Marketing principles and leveraging Marketing data to drive decision making.
• Experience with Google Marketing Platform, Power BI, Datorama, and Adobe is preferred.

Schedule

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week. Employees should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

Pay

• Potential starting salary range: $95,800 - $148,000 (high end of the range limited to applicants with significant relevant experience).
• Potential yearly incentive pay up to 10% of base salary.

Benefits

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family:

Get Paid!

• Eligible for an annual raise and bonus.

Stay Well!

• Robust health and wellbeing programs, with State Farm paying most of your healthcare premium.
• Multiple healthcare plan options, including a high deductible plan.
• All medical plans provide 100% coverage for in-network preventative care.
• Access to vision, dental, telemedicine, 24/7 mental health professionals, and much more.

Develop and Grow!

• Educational benefits like industry-leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.

Plan Ahead!

• Benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and savings account or financing through our State Farm Federal Credit Union.

Take a Little “You” Time!

• Generous time off policies including up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days.

Give Back!

• Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.

Finish Strong!

• 401(k) plan with company contributions of up to 7% of your salary and access to free financial advisors.

Office Locations: Bloomington, IL; Dunwoody, GA; Tempe, AZ; and Richardson, TX. Relocation benefits will not apply. Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g., H-1B visa) for this opportunity.