Analyst - Advanced TV

About the role

Ampersand is moving TV forward. As the industry's largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry-leading aggregated data insights, and with a commitment to protecting personal information, Ampersand gives advertisers true audience-first planning, scale in execution, and advanced measurement of their TV investments. Ampersand reaches 120M multiscreen households and over 75% of addressable households in the U.S. (62M data-enabled households).

Responsibilities

• Oversees all data needs tied to the addressable TV targeting and measurement process, working with ad agencies, data vendors, internal sellers, and ad operation managers
• Prepares analytics reports using internal and external data, crafts and visualizes insights, identifies recommendations; must be comfortable presenting results and telling a story to clients
• Works alongside Ampersand National Addressable Sales executives and responds to internal requests to support targeted and addressable TV initiatives
• Defines and creates custom audience targets using data management tools while collaborating with leading data companies
• Affairs with feasibility of measurement studies associated with addressable TV campaigns and tracks costs related to media plan execution
• Contributes to benchmarking of data and measurement results in collaboration with Ampersand data team
• Communicates needs, solves problems with data partners, broadband and cable operators

Requirements

• 1-3 years' experience in a data role with a publisher, agency, or data/research provider
• Demonstrated familiarity and interest in targeted media; Addressable TV experience preferred
• Ability to synthesize insights from disparate data sources
• Experience with multiple research methodologies, as well as comfort with working both 1st and 3rd party data sets
• Mastery of XLS and PPT

Qualifications

• Master's degree in a relevant field (e.g., statistics, data science, marketing, etc.)
• Strong analytical skills and ability to interpret complex data
• Excellent communication and presentation skills
• Proficiency in SQL, Python, or other programming languages
• Experience with data management tools such as Adobe Analytics, Google Analytics, or similar platforms

Skills

• Data analysis and interpretation
• Project management
• Collaboration and teamwork
• Attention to detail
• Problem-solving

Benefits

Competitive salary
Open company culture where you have the headroom to grow and legroom to run
Opportunity to join a company revolutionizing the Advertising Technology industry
Trustworthy, hardworking colleagues
Opportunities to learn and grow
Management, Sales, Executive Presence, Operations trainings; just to name a few!

Pay

$75,000 - $100,000 base salary

Schedule

Full-time