Jobs · Marketing · New York

Analyst, Advanced Advertising

Paramount · New York, NY · 1 wk ago
On-siteMarketing$56k–$65k/yrFull-time

About the role

We’re looking for an experienced Analyst to join our Advanced Advertising Solutions team. As an Analyst, you’ll play a key role in supporting the sales, activation, and performance analysis of audience-based campaigns across National Linear and Digital platforms. Your responsibilities include assisting in technical pre-sales, collaborating with sales and client teams, monitoring and tracking campaign performance, and providing day-to-day operational support.

Responsibilities

  • Assist in technical pre-sales for audience-based campaigns, offering expertise on data sets, KPIs, optimization strategies, and performance benchmarks.
  • Collaborate with sales and client teams to monitor and track campaign performance to ensure seamless activation and post-campaign analysis across platforms.
  • Maintain audience segments and delivery for active campaigns, ensuring accuracy and consistency across data vendors and viewership platforms.
  • Analyze outputs from third-party data providers to validate segment performance and fidelity.
  • Work closely with internal teams across Sales, Product, and Operations to align on campaign goals, troubleshoot issues, and share insights.
  • Provide day-to-day operational support.

Qualifications

  • 1–3 years of experience in advanced TV, ad tech, consumer segmentation, or data-driven advertising; or relevant background in media buying, planning or operations.
  • Excellent written and verbal communication skills, with the ability to translate complex data concepts into actionable insights.
  • Advanced in Excel.
  • Interest in advanced advertising and innovation.
  • Bachelor’s degree or equivalent.

Preferred Qualifications

  • An understanding of media math.
  • Experience with targeted media campaign activation across digital, addressable, programmatic, or linear TV.
  • Understanding of media analytics, including data collection, aggregation, and visualization.

Additional Qualifications

  • Passion for problem-solving and the ability to find answers to difficult questions.
  • Ability to collaborate across various teams.
  • Highly organized with the ability to manage multiple projects at once, prioritize actions, deadlines, and anticipate solutions.
  • Strong written and oral communication skills.

Benefits

  • Hiring Salary Range: $56,000.00 - 65,000.00.
  • Generous paid time off.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

Company Information

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

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