Amazon Channel Program Manager

Role Overview

Eight Sleep is seeking an Amazon Channel Program Manager to oversee and grow the company's presence on Amazon. This role requires managing the end-to-end performance of the Amazon channel, including sales targets, marketing initiatives, budget allocation, and operational execution.

Key Responsibilities

• Own Amazon channel performance, including revenue, profitability, conversion, customer experience, marketing performance, inventory readiness, and operational health.

• Set and deliver monthly, quarterly, and annual sales targets for Amazon.

• Build the Amazon growth roadmap, identifying key levers to scale the channel while protecting Eight Sleep's premium brand positioning.

• Develop clear reporting on channel performance, including revenue, traffic, conversion, ad performance, profitability, inventory, customer feedback, and key operational metrics.

• Act as the internal owner and single point of accountability for Amazon results.

• Lead Amazon marketing and budget allocation, including managing the budget and allocating spend across the highest-impact initiatives.

• Partner with performance marketing to manage and optimize Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and other relevant paid media opportunities.

• Analyze ROAS, CAC, contribution margin, incrementality, and conversion performance to make data-driven budget decisions.

• Identify opportunities to improve product ranking, organic visibility, search performance, and conversion across the Amazon ecosystem.

• Drive merchandising, content, and brand experience, ensuring product pages, storefront, imagery, copy, reviews, FAQs, comparison charts, and A+ content reflect Eight Sleep's premium positioning.

• Partner with brand, creative, and product marketing teams to brief and execute best-in-class Amazon content.

• Maintain messaging accuracy, consistency with Eight Sleep's broader brand and product positioning, and monitor competitive activity, pricing, merchandising strategies, customer reviews, and category trends to identify opportunities and risks.

• Continuously test and optimize content to improve conversion and customer education.

• Manage Amazon operations and account relationships, including the day-to-day relationship with Amazon account representatives and internal stakeholders.

• Partner with operations and supply chain to ensure inventory availability, forecasting accuracy, fulfillment performance, and issue resolution.

• Monitor and resolve operational issues related to catalog setup, product listings, suppressed listings, pricing, buy box, compliance, returns, customer service escalations, and fulfillment.

• Build scalable processes to improve channel execution, communication, and accountability across teams.

• Stay ahead of Amazon platform changes, new tools, policy updates, and growth opportunities.

• Collaborate cross-functionally with brand, lifecycle, performance media, creative, finance, operations, customer service, product marketing, and supply chain to execute Amazon initiatives with speed and precision.

• Translate Amazon channel needs into clear briefs, priorities, and timelines for internal teams.

• Ensure the Amazon channel is integrated into broader company launches, campaigns, and growth planning.

• Bring data, insights, and customer feedback from Amazon back into the organization to inform future strategy.

Qualifications

• 5+ years of experience managing Amazon or marketplace channels for a consumer brand, ideally in consumer electronics, premium hardware, health/wellness, home, fitness, or lifestyle.

• Proven track record owning sales targets and delivering measurable growth on Amazon.

• Deep understanding of Amazon Vendor Central and/or Seller Central, Amazon Ads, Amazon DSP, A+ content, storefront management, catalog operations, reviews, merchandising, and marketplace analytics.

• Strong commercial instincts with the ability to manage revenue, budget, profitability, and channel tradeoffs.

• Highly analytical and comfortable building reports, interpreting performance data, and making decisions based on numbers.

• Experience managing marketing budgets and optimizing spend across paid, organic, promotional, and merchandising levers.

• Strong project management skills and ability to drive cross-functional execution across multiple teams.

• Operationally excellent, with strong attention to detail and the ability to identify and solve issues before they become blockers.

• Strong communication skills and ability to influence internal stakeholders and external partners.

• Bias for action, high ownership, and comfort operating in a fast-moving, high-performance environment.

• Passion for building a premium consumer brand and improving people’s health through better sleep.

Nice to Have

• Experience scaling Amazon for a premium DTC brand.

• Experience with high-consideration products, hardware, connected devices, or products with complex customer education needs.

• Experience managing Amazon product launches, Prime Day, Black Friday/Cyber Monday, and other major retail moments.

• Familiarity with Amazon attribution, incrementality analysis, retail media measurement, and profitability modeling.

• Experience working with global Amazon marketplaces.