Altra: Field Service Representative (Northern California)

At Altra, we are committed to fostering a diverse and inclusive running community where everyone can thrive. Learn more about our values and culture here.

Retail & Territory Execution Support

• Deliver clear, engaging product presentations to educate and motivate retail staff and consumers
• Implement merchandising and promotional activations using product and point-of-purchase materials
• Execute all in-field activities in alignment with seasonal go-to-market strategies and sales priorities

Community & Brand Engagement

• Build excitement and awareness for Altra by engaging retail and community partners
• Represent Altra at local and select national events, races, and expos
• Support consumer trial and education through community activations and experiential opportunities
• Foster meaningful, long-term relationships that drive advocacy and repeat sell-through

Collaboration & Strategic Partnership

• Partner with Sales Representatives to develop and execute effective service plans for the territory
• Collaborate with Field Service teammates to design and deliver impactful education initiatives and activations
• Serve as the “eyes and ears” of the business by gathering and sharing insights on product performance, competitor activity, and industry trends

Operational Excellence

• Complete detailed, accurate, and timely activity reporting via designated tools (e.g., Repsly)
• Maintain organization, readiness, and professional presentation of all field assets and demo footwear
• Manage travel, expenses, promotional materials, and product seeding with fiscal responsibility
• Consistently meet deadlines for projects, reports, and action items

Success Criteria

• Achievement of individual and team goals established by leadership
• Retail staff confidence in fitting, recommending, and selling Altra products
• Consistent execution of service standards and field metrics
• Strong year-over-year growth within the assigned territory
• Proactive problem-solving and continuous improvement through feedback and learning

Qualifications

• 1+ year of specialty retail experience (run or outdoor specialty preferred)
• 2+ years of marketing, sales, or field service experience
• Knowledge & Capabilities:
  • Familiarity with the Altra product line
  • Experience fitting and selling technical footwear
  • Strong time management, planning, and organizational skills
  • Excellent written and verbal communication skills
  • Ability to work independently while collaborating effectively with a team
  • Proficiency in Microsoft applications (including Outlook)
• Self-motivated, proactive, and driven to take initiative
• Reliable transportation