Altra: Field Service Representative (Alabama and Mississippi)

About the role

The Field Service Representative (FSR) executes seasonal go‑to‑market and service strategies across Alabama and Mississippi, driving brand growth, awareness, and sell‑through through retail support, community engagement, and field activations. The FSR partners with Sales Representatives, specialty retail accounts, and cross‑functional teams, reports to the Regional Field Service Manager, and works fully remote with an ideal base in the Birmingham area. The role requires frequent travel within the territory, including attendance at consumer events, races, and expos, and may involve evening and weekend work.

Responsibilities

• Support retail partners through in‑person store visits, product demos, and sales floor engagement
• Deliver clear, engaging product presentations to educate and motivate retail staff and consumers
• Implement merchandising and promotional activations using product and point‑of‑purchase materials
• Execute all in‑field activities in alignment with seasonal go‑to‑market strategies and sales priorities
• Build excitement and awareness for Altra by engaging retail and community partners
• Represent Altra at local and select national events, races, and expos
• Support consumer trial and education through community activations and experiential opportunities
• Foster meaningful, long‑term relationships that drive advocacy and repeat sell‑through
• Partner with Sales Representatives to develop and execute effective service plans for the territory
• Collaborate with Field Service teammates to design and deliver impactful education initiatives and activations
• Serve as the “eyes and ears” of the business by gathering and sharing insights on product performance, competitor activity, and industry trends
• Complete detailed, accurate, and timely activity reporting via designated tools (e.g., Repsly)
• Maintain organization, readiness, and professional presentation of all field assets and demo footwear
• Manage travel, expenses, promotional materials, and product seeding with fiscal responsibility
• Consistently meet deadlines for projects, reports, and action items

Requirements

1+ year of specialty retail experience (run or outdoor specialty preferred)

2+ years of marketing, sales, or field service experience

Formal education in Marketing, Sales, Business, Kinesiology, or a related field is great to have (not required)

Skills

• Familiarity with the Altra product line
• Experience fitting and selling technical footwear
• Strong time management, planning, and organizational skills
• Excellent written and verbal communication skills
• Ability to work independently while collaborating effectively with a team
• Proficiency in Microsoft applications (including Outlook)
• Self‑motivated, proactive, and driven to take initiative
• Reliable transportation

Benefits

Benefits are offered through VF Corporation; details including medical plan rates can be reviewed at www.MyVFbenefits.com.

Pay

Hiring range: $60,000.00 – $75,000.00 USD annually. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential (details provided during the recruiting process).