Altra: Coordinator, Social & Community

About the role

The Social & Community Coordinator sits within the Marketing Department and is focused on executing social and community initiatives that help us win with our priority audiences and grow Altra’s presence across North America.

Responsibilities

• Support day-to-day social execution, community programming, and creator content production across TikTok, Instagram, and other platforms as needed.
• Work closely with the Social Media & Community Manager, Director of Social Impact, Marketing team, Creative team, and external partners.
• Assist in managing Altra’s TikTok presence by identifying trends, supporting content ideation, and helping execute native, platform-first storytelling.
• Capture and edit lightweight iPhone content from events, activations, and community experiences to support real-time storytelling.
• Help organize and track creator deliverables, social assets, and campaign timelines.
• Aid in developing social content ideas in partnership with the Social Media & Community Manager and Creative team.
• Support the Sports Marketing team in supporting athlete ambassador initiatives, including content coordination and social amplification.
• Stay plugged into social and cultural trends to help surface relevant ideas, formats, and opportunities for the brand.
• Maintain and update social and community content calendars to ensure alignment across campaigns, product launches, and community moments.
• Assist in budget tracking, partnership documentation, and coordination of agreements with internal teams.
• Aid in compiling performance insights, community learnings, and content recaps to inform future programming.
• Support Altra’s social impact initiatives focused on creating an inclusive run community.
• Develop and execute grassroots marketing programs with run clubs, events, and community partners in growth markets.
• Build and foster relationships with diverse and women-focused run organizations.
• Operationalize partnerships with organizations such as RIDC, Run for Public Lands, Trust for Public Lands, and Freestone Endurance alongside the broader marketing team.
• Manage the product seeding program, helping manage creator lists, shipments, and follow-up content tracking.

Requirements

• 2+ years of experience in social media, influencer/creator marketing, or related roles.
• Strong interest in TikTok, short-form video, and creator-led content.
• Experience supporting creator workflows from coordination to delivery.
• Highly organized; able to manage timelines, deliverables, and multiple projects.
• Solid understanding of social platforms and what drives engagement.
• Familiarity with tools like Sprinklr, CreatorIQ, and project management platforms (e.g., Wrike).
• Experience in supporting social impact, purpose-driven, or community initiatives.
• Ability to contribute to creative briefs and support execution across teams and partners.
• Comfortable working with nonprofit partners, grassroots orgs, or community-led programs.
• Strong communication and collaboration skills.
• Agile and adaptable in fast-moving campaign environments.

Qualifications

• Passion for social media, storytelling, and community building.
• Passion for running and outdoor culture.
• Experience creating or editing short-form content.
• Strong grasp of TikTok trends and creator ecosystems.
• Exposure to run clubs, endurance sports, or community-driven marketing.

Skills

• Passion for running and outdoor culture (preferred).
• Experience creating or editing short-form content (preferred).
• Strong grasp of TikTok trends and creator ecosystems (preferred).
• Exposure to run clubs, endurance sports, or community-driven marketing (preferred).

Benefits

At VF Corporation, you can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF?. Details of the specific benefits available to you will be provided during the hiring process.

Pay

Hiring Range: $60,480.00 USD - $75,600.00 USD annually

Schedule

This role operates on a hybrid schedule out of our Denver, HQ 3 days a week.