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Jobs · Management · New York

Alliance GTM Lead, Adobe - Content Supply Chain

VML · Buffalo-Niagara Falls Area · 5 mo ago
HybridManagement$100k–$230k/yrFull-time

About the role

VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.

Responsibilities

  • Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions.

  • Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.

  • Enable VML sales teams on CSC solution positioning and qualification.

  • Advise on co-sell motions with Adobe field teams.

  • Coordinate with Adobe alliance team on joint GTM planning.

  • Develop sales tools, battle cards, and discovery guides.

  • Contribute to marketing content, thought leadership, and event presentations.

  • Represent VML at Adobe events and industry conferences.

  • Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing).

  • Lead development of AI-augmented solution offerings.

  • Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.

  • Guide solution engineers and cross-functional teams on solution positioning and GTM execution.

  • Influence internal investment decisions through business cases and market analysis.

  • Build cross-functional alignment on alliance solution strategy.

  • Accountable for cross-functional outcomes on GTM and solution development.

Qualifications

  • 12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations.

  • Strong understanding of content supply chain challenges and enterprise content workflows.

  • Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions).

  • Track record of building and taking solutions to market.

  • Ability to translate technical capabilities into business value propositions.

  • Strong executive presence and ability to lead client workshops.

  • Preferred experience with WPP Open or similar enterprise content platforms.

  • Prior Adobe partner ecosystem experience.

  • Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools.

  • Experience building joint GTM offerings with technology partners.

  • Background in agency or holding company environments.

  • Bachelor's degree; MBA or technical degree a plus.

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