Alliance GTM Lead, Adobe - Content Supply Chain
Solution Development
Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)
Develop solution architecture patterns for Content Supply Chain implementations
Create packaged offerings with clear scope, pricing frameworks, and delivery approaches
Collaborate with WPP Open product teams on integration requirements and roadmap
Document solution specifications and technical requirements
Client Advisory & Customer Zero
Guide VML's Customer Zero implementation as reference for CSC solutions
Advise client teams on solution design and implementation approach
Participate in executive briefings and solution workshops with key prospects
Develop referenceable case studies and proof points from implementations
Provide technical guidance on complex integration scenarios
Co-Sell & Market Enablement
Enable VML sales teams on CSC solution positioning and qualification
Advisory on co-sell motions with Adobe field teams
Coordinate with Adobe alliance team on joint GTM planning
Develop sales tools, battle cards, and discovery guides
Contribute to marketing content, thought leadership, and event presentations
Represent VML at Adobe events and industry conferences
Qualifications
- 12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations
- Strong understanding of content supply chain challenges and enterprise content workflows
- Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)
- Track record of building and taking solutions to market
- Ability to translate technical capabilities into business value propositions
- Strong executive presence and ability to lead client workshops
- Background in professional services, consulting, or enterprise software
- Prior Adobe partner ecosystem experience
- Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools
- Experience building joint GTM offerings with technology partners
- Background in agency or holding company environments
- Bachelor's degree; MBA or technical degree a plus