Alliance GTM Lead, Adobe - Content Supply Chain

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

About the Role

VML Enterprise Solutions is building differentiated joint go-to-market (GTM) offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and GTM strategy for Content Supply Chain (CSC) solutions—starting with a US market focus and expanding globally over time. This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.

This role operates across four primary motions:

• Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities
• Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design
• Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases
• Market Development (15%): Develop thought leadership and market presence for CSC solutions

You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.

Responsibilities

Solution Development (35%)

• Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)
• Develop solution architecture patterns for Content Supply Chain implementations
• Create packaged offerings with clear scope, pricing frameworks, and delivery approaches
• Collaborate with WPP Open product teams on integration requirements and roadmap
• Document solution specifications and technical requirements

Client Advisory & Customer Zero (25%)

• Guide VML's Customer Zero implementation as a reference for CSC solutions
• Advise client teams on solution design and implementation approach
• Participate in executive briefings and solution workshops with key prospects
• Develop referenceable case studies and proof points from implementations
• Provide technical guidance on complex integration scenarios

Co-Sell & Market Enablement (40%)

• Enable VML sales teams on CSC solution positioning and qualification
• Advise on co-sell motions with Adobe field teams
• Coordinate with Adobe alliance team on joint GTM planning
• Develop sales tools, battle cards, and discovery guides
• Contribute to marketing content, thought leadership, and event presentations
• Represent VML at Adobe events and industry conferences

Technology & AI Expectations

• Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing)
• Lead development of AI-augmented solution offerings
• Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation

Team Leadership & Management

• Accountable for cross-functional outcomes on GTM and solution development
• Guide solution engineers and cross-functional teams on solution positioning and GTM execution
• Influence internal investment decisions through business cases and market analysis
• Build cross-functional alignment on alliance solution strategy
• Matrixed leadership; provides direction to solution engineers and guides cross-functional teams on GTM execution

Success Metrics

• Solution offerings defined and market-ready
• Customer Zero implementation completed and referenceable
• Pipeline influenced through CSC positioning ($XM target)
• Sales enablement delivered (teams trained, materials created)
• Adobe co-sell engagement on CSC opportunities

Requirements

• 12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations
• Strong understanding of content supply chain challenges and enterprise content workflows
• Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)
• Track record of building and taking solutions to market
• Ability to translate technical capabilities into business value propositions
• Strong executive presence and ability to lead client workshops
• Background in professional services, consulting, or enterprise software
• Bachelor's degree; MBA or technical degree a plus

Preferred Qualifications

• Experience with WPP Open or similar enterprise content platforms
• Prior Adobe partner ecosystem experience
• Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools
• Experience building joint GTM offerings with technology partners
• Background in agency or holding company environments

Role Positioning

This is a solution leadership role—not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open + Adobe capabilities. Success requires deep solution expertise, GTM acumen, and the ability to influence both internal teams and external partners.

About VML Enterprise Solutions

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.

Pay

$100,000 - $230,000 USD