ALDI – Tasty Convenience

About the Role

Stepfive created the brand name, identity, and packaging design for Smakelijk Gemak—Aldi Netherlands’ ready meal line offering a wide selection of freshly chilled dishes, from Italian and Dutch to Asian cuisine.

The packaging features a sleeve design that incorporates a traditional Dutch tablecloth and classic ‘boerenbont’ dinnerware symbolizing the warmth and familiarity of the Dutch dining table. This visual identity reinforces the inviting atmosphere of enjoying comforting, globally inspired meals together at home.

Project Details

• Brand naming for Aldi Netherlands’ Smakelijk Gemak product line
• Logo and brand identity development
• Packaging design featuring a sleeve with a traditional Dutch tablecloth and rustic-style crockery
• Ready meal range includes Italian, Dutch, and Asian cuisines